portfolio

no retainers • free consultations • crazy affordable.
  • Copywriting Services

    SEO COPYWRITING

    LEARN  MORE

    Professional SEO copywriting services

    Connect with target audiences. Communicate your brand’s value. Boost leads and increase revenue. You need copywriting that sells.

    Copywriting is the art of persuasive writing at its best. It takes a robust combination of approach, knowledge, style, and craftsmanship to write copy that can effectively persuade your target audience to do business with you, and increase online visibility for your business or professional organization.

    The primary goal of copywriting is to create a core message that distinctly expresses your brand’s value. My professional copywriting services specialize in developing unique copy specifically customized for individual startups and growing businesses. Working with market research and SEO tools, I create customer-driven content that motivates target audiences to visit your website, follow your blog and social media pages, and learn more about your products and services.

    A professional copywriter can:

    • Drive traffic to your website

    • Enhance your organization’s image
    • Increase conversions


    • Increase online visibility
    • Reinforce branding
    • Communicate with potential customers
    in a way they understand and to which they can relate


    • Deliver actionable copy
    • Increase your sales
    • Develop copy that works from
    a potential customer’s perspective

    Copywriting is critical for the growth of your business or professional organization, whether you’re a start-up, enterprise, or professional services provider. Chances are, you haven’t paid much attention to your copywriting until now. Professional copywriting can help your organization in a number of ways:

    Internally

    Clear and succinct copy is essential for making sure that employees understand their jobs, including compensation, benefits, responsibilities, and organizational rules and expectations. Partners also need to clearly understand their roles in relation to the business or firm, what they can expect from the organization, and what the organization expects from them.

    When the copy you share with these people isn’t clear and concise, you put yourself at risk of anything from minor misunderstandings to major lawsuits for breach of contract. Everything from your employee handbook to your emergency procedures, safety requirements in the workplace, sexual harassment policy, visitor policies, and other important information should be developed by a professional copywriter who can produce comprehensive copy that everyone can understand and meets all legal requirements to protect you and your business.

    With the Public

    When you produce product or service descriptions, contracts, agreements or other content related to your customers or the public, your copy needs to be clear, factual, and comprehensive in order to prevent the impression that customers or potential customers are being misled in any way. There can be financial and legal ramifications to content accuracy as well.

    For example, if your in-house staffer who is not a professional copywriter but is assigned copywriting tasks makes a mistake such as claiming that a length of fabric on sale is 3 yards wide instead of 3 feet wide, you may be dealing with some unhappy customers who will demand refunds or the remainder of the fabric they’re owed. You can lose customers who no longer trust your business after just one mistake, regardless of how innocent. Unhappy customers will relay their negative experience to others on social media and through word-of-mouth, which will cut into your ability to gain new customers. In fact, a mistake in your copy can turn into a PR nightmare that damages your company’s reputation in the short- and long-term. The quality of your copywriting impacts your organization both inside and out. Outsourcing a professional copywriter can actually save you money, and the ROI is tangible.

    Your copy should send a professional, positive message

    More than 90 percent of first-time visitors to your website sum up your organization within a minute or two. Even if your website is beautifully designed with cool graphics, it’s your content that will make the crirical first impression, and you know what they say about first impressions—there’s no second chance.

    Weak copy—copy that’s un-engaging, dated, or contains misspells, grammatical and punctuation errors or missed words  sends the message that the organization is sloppy and indifferent to public perception. Potential customers, competitors, and other business leaders are left with the impression that quality is not a top priority if so little attention is paid to the content, which represents the company’s public image. In fact, a website is usually consumers’ first introduction to the business. If they’re unimpressed for any reason, they’ll exit your website and move on to your competitor’s website, and they will keep searching until they find a site that impresses them. They want content that reassures them that the business is competent and considerate enough to make sure the copy is written to engage and gain their trust.

    Businesses that fail to make high-quality content a priority struggle to earn customer loyalty and trust. In today’s customer-centric  business environment, consumer trust is tantamount to making sales. After all, if a business fails to offer website and blog content  that motivates potential customers to buy their products and services, they won’t even bother to find out if its customer service and industry expertise are confidence builders; they’ve already moved on to a competitor. If you’re among the (too) many business owners and professional service providers who underestimate the power of their content’s influence on target audiences, you’re losing sales. The cost of outsourcing your copywriting to a professional will be repaid in short order, and the long-term ROI will solidify the value of hiring a professional copy writer.

    Hire me!

    copywriting services

    Request more information about  my professional, SEP copywriting services. Click on the link below to request a free, no-obligation quote or phone consultation today!

    LEARN MORE

    Copywriting Services
    copywriting copywriting services Portfolio
  • Small business press releases

    Leverage The Power of a Professional, AP Style Press Release

    To view examples of press releases written by Liz Ernst scroll to the bottom of this page

    Credibility is a powerful influencer for businesses and organizations of all sizes. The most successful businesses understand the impact a press release written in professional AP Style can have in raising public awareness of their products and services.

    Start-ups and entrepreneurs enlist them to announce new products and services. Researchers and medical professionals use them to share new discoveries, treatments, awards, and achievements. Nonprofits utilize press releases to attract support for fundraising opportunities and events.

    When the time inevitably arises for your organization to announce a newsworthy event to the public, make sure you trust your press release writing responsibilities to a journalist with a long track record in successful press release development and distribution.

    Press releases are published as news articles in a variety of targeted media publications and outlets, providing an effective tool for boosting consumer confidence while broadcasting your brand and business to your target audiences and building your organization’s image.

    Unfortunately, hiring an amateur press release writer without a journalistic background is an exercise in futility, ensuring failure when it comes to delivering the desired results. I know how to write and distribute press releases that not only reach reporters, editors, and news media outlets but also makes them take notice.

    My professionally written, high-quality press releases maximize your PR budget and seamlessly convey your message, data, and expertise into a press-ready news release. Professionally written press releases appear in targeted news sources across the web, help drive valuable conversion traffic to your website, and help boost search engine rankings.

    Click on a category icons below to view press release examples

    Need a press release? Contact Liz@ernstPR.com for a free consultation and estimate.

    press release writing services

    Small business press releases
    Portfolio Press release writing services Press Releases
  • Financial Press Releases

    Professional, AP Style Press Releases for Financial Professionals

    To view examples of financial press releases scroll down

    Financial press release writing services

    Credibility is a powerful influencer for financial planners and professionals. The most successful financial industry professionals understand the impact a press release written in professional AP Style can have in raising public awareness of their products and services.

    Financial planners and advisors enlist them to announce new products and services, new hires, new office launches, events, and more.

    When the time inevitably arises for your firm to announce a newsworthy event, produce or service to the public, make sure you trust your press release writing responsibilities to a journalist with experience writing for the financial industry, and a long track record in successful press release development and distribution.

    To view examples of press releases in Liz’s portfolio,

    Need a press release? Contact liz@ernstpr.com today!

    Financial press release writing services

    Financial Press Releases
    financial press release writing services financial press releases Portfolio
  • Small business blogs

    Increase Customer Engagement with Professional Blog Writing Services

    blog writing servicesIs your organization’s blog is as dynamic as it should be? Wondering where to begin in order to improve your organization’s web presence and search engine visibility with a potent blogging strategy? My professional blog writing services can get your blog performing in no time.

    Blogging is a key element in every business organization’s targeted online marketing scheme. I research and write unique content to keep your company blog fresh, relevant, and engaging for target audiences while boosting your search engine ranking. My 20+ years of writing content in a variety of styles for a range of markets and industries provides assurance that you’ll receive customized and targeted blog posts that reach your potential customers.

    blog writing services

    A professional blog writer can make all the difference

    Your products and services seem brilliant to you, as they should. But what does the average consumer think? A professional blog writer can present the real value your business offers in a way that more people can relate to. Many companies are opting to outsource their blog writing to reap the benefits of professional writing skills and other important expertise they lack— like search engine optimization (SEO) or the ability to tie content to broader business objectives.

    A successful blog is engaging, informative, and relevant to your customers’ needs. Blog writing to achieve your lead generation goals can be challenging to anyone lacking the specific marketing and SEO expertise necessary. Finding the right words to express your brand’s message and products or services takes real skill, especially on a consistent basis. I am an expert in crafting high-quality, content-rich posts that comply with your unique expectations as well as those of your target audiences. My expertise includes developing content in various subject areas and niches, written to satisfy average readers and general audiences, as well as industry insiders.

    Professional blog writing services = ROI

    A successful blog is engaging, informative, and relevant to your customers’ needs. To achieve your business’s goals, your blog writing is as challenging as any other writing style. Finding the right words to express your brand’s message and product or service offerings can be challenging, especially on a consistent basis.

    blog writing services

    Many frustrated business owners give up on blogging and social media because, even after accumulating thousands of “likes” and collecting blog subscribers, they see no increase in sales. This is where the expertise of a professional blogger comes in.

    An experienced professional blogger with market research and SEO expertise will help you identify and attract the right audience, which means your business will attract more valuable traffic to your website—the kind of traffic that is more likely to convert. I craft high-quality, content-rich posts that comply with your unique expectations as well as those of your target audiences. My expertise includes developing content in various subject areas and niches, written to satisfy average readers and general audiences, as well as industry insiders.

    My blog writing service, which includes expert SEO for maximum online visibility, is both cost-effective and reliable. The ROI on professional blog writing services is an added bonus to business owners. Let me show you what a professionally written blog can do for your valuable lead generation and conversion rate.

    Click on an image below to view category-specific
    blog examples

    Your Image Heading

    Some description to accompany your image heading.Your Text Here

    UNUMIPlomrDon’t waste another day! Learn more about my professional blog writing services.

    Start increasing your conversions and revenues

    Request a free quote or consultation

    MORE INFORMATION

    Hate forms? email me directly at:  liz@ernstpr.com

    Small business blogs
    administrative support Blog samples business blog writing services business blogging Portfolio
  • Financial industry blogs

    Financial planning, retirement, and wealth management blogs written on a variety of financial topics for clients in the financial planning field.

    Click on the image below to view examples of financial blogs.

    Financial industry blogs
  • Website content writing and development

    SEO WEBSITE CONTENT WRITING

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    WEBSITE CONTENT WRITING AND DEVELOPMENT

    A

    Learn More

    Scroll to the end of page to view examples of website content I’ve developed

    SEO website content writing and development

    Millions of consumers use the internet daily to get information about products, services, events—you name it. The web offers everyone, everywhere, information on just about everything. It’s a powerful tool for businesses and professional organizations that utilize it wisely. On the flip side, it’s game-over for those that don’t.

    What’s at stake?

    Because the internet is such a critical tool for attracting target audiences—your potential customers—the challenge to organizations is to keep them on their website and give them no reason to go to a competitor’s site. The organization with the best content wins. Successful, lead-generating content that converts involves more than a smattering of words that regurgitate the same old boilerplate copy, dated information, and word salad.

    What do potential customers expect?

    Consumers expect to feel invited, welcome, informed, and impressed when they enter a business website.In fact, think of your website as your organization’s virtual lobby. Visitors expect to feel welcomed, and they want to have a good experience.They make up their minds within about 90 seconds whether to stay or move on, so there’s absolutely no room for error. Typos, spelling/grammar/punctuation “oopsie,” poorly constructed sentences, spammy backlinks, and an absence of new relevant information not only turn potential customers off, but also search engines penalize websites for these deficiencies as well. If the copy doesn’t meet search engine requirements for valuable and relevant content, the website is relegated to the bottom of the web crawler heap. If the search engines aren’t picking an organization’s site up and moving it ever higher in the coveted search results hierarchy, customers won’t be able to find them.

    The business becomes invisible.

    It’s all about first impressions

    Consumers gravitate to businesses and professionals who rank high in their searches, and whose website copy is polished and professional, error-free, informative, and engaging. It’s all about first impressions, which are almost entirely made by the quality of the content.

    An organization can have a beautifully designed, graphically breathtaking website, but if the content is sub-par, search engine crawlers don’t recognize the website’s content, which means the website’s ranking is negatively impacted and potential customers won’t even be able to find the business in online searches. They’ll simply move on to a website they can find—a competitor’s—and perhaps that business will not only have whatever it is they’re looking for, the company gives the impression that it cares enough to present professional, polished, informative content that engages. Studies show that consumers will buy a product or service without looking elsewhere when they land on a website that meets their needs and expectations, just as they do when they’re brick and mortar shopping. Between 80 and 90 percent of consumers search the web for goods and services before they even leave the house to purchase.

    Invest in your business’s growth

    In today’s digital world, a professional content writer is one of the most important investments that businesses and professional firms can make, particularly in competitive markets. Paying a pro to get it right will generate leads, increase website traffic, and ultimately improve sales. The ROI on professional content development is potent.The ROI on maintaining website content that is not professionally developed, crafted, engaging, and search engine optimized (SEO) specifically to reach one’s target audience is nil.

    Are your competitors outsourcing?

    If your organization’s competitors are outsourcing their content to a professional content writer and you are not, you’re feeding potential customers to the other guy.

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    Content is king

    Today, successful marketing is all about the content. Combined with a visually appealing website, your brand shines, and you win leads that convert. A professional website copywriter has they critical writing skills plus digital marketing expertise to help you grow your business.
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    Examples of website and content development:

    . .

     

    Clean, professional WordPress website development, optimized for online ranking and findability

    Original, high-quality, search engine optimized website and blog content targeted to audiences in your
    market or industry niche


    Effective landing pages that convert

    Learn more about my web content creation services. Request a free quote or consultation today!

    Website content writing and development
    content development content writing Portfolio Website content
  • Content Marketing

    CONTENT MARKETING SERVICES

    Drive traffic and gain leads that convert with strategic content marketing

    Businesses today recognize the value of creating high-quality content and adding fresh content on a continuing basis. But often they find that the content they’re creating is not delivering the desired results. Putting out fresh content isn’t enough. It needs to be the right kind of content, target the right audience, have a solid strategy for success in place, and have the right professional performing the work.

    If your content marketing efforts are falling short of meeting your marketing goals, it’s time to stop wasting resources and enlist my services to achieve measurable results.

    As a content marketing specialist, I provide content development and distribution services that are proven to:

    • Boost search engine ranking and online visibility
    • Increase website traffic and customer engagement
    • Expert strategy that utilizes market research to identify your target audience
    • Enhance your image as an authority and thought leader in your market or industry

    The Challenges of Content Marketing

    Content marketing and development may seem easy at first. But research shows that Google receives more than 4 million search queries per minute, and more than 92,000 new articles are posted online Google algorithms evaluate quality to determine which content best answers user queries. Google has significantly put the kibosh on content that is low-quality, low-value, or “spammy” to deliver the most relevant information and create a positive user experience for searchers.

    For a company’s content marketing efforts to work, they must:

    Content marketing packages

    Understand your target audience: establish what information is beneficial and relevant to your target audience. Lear target audience searches for information. Determine how best to provide information your audience needs, and how best to encourage them to continue engaging with your brand,

    Standard

    Solid basic content marketing strategy

    Designed for small businesses looking to build a strong content marketing strategy for enhanced onliine cisibility lead generation, to boost traffic, and increase sales

    Monthly

    *1 press release

    4 SEO blogs

    Social media management with 10 updatess

    Content marketing strategy
    Campaign management

    $349

    *Press release wire service distribution fees not included. Please request a distribution cost quote.

    request info

    Advanced
    For lead generation, conversion, increase sales

    Designed to boost online visibility, generate leads that convert, and help increase sales. Expert SEO to help increase your site’s online findability for faster results.

    Monthly

    *1 press release
    8 SEO blogs
    Social media management with 20 updates
    Content marketing  strategy
    Campaign management

    .$449

    *Press release wire service distribution fees not included. Please request a distribution cost quote.

    request info

    Premium

    For Organization with multiple marketing strategy requirements,

    Designed to provide premium content marketing strategies to vigorously maximize lead generation and conversions to meet marketing and sales goals.

    Monthly

    *1 press release

    12 SEO blogs

    Social media management  with 30 updates

    Content marketing strategy

    Campaign management

    $625

    *Press release wire service distribution fees not included. Please request a distribution cost quote.

    request info

    Be inspired to come up with new content ideas: Successful content marketing calls for a strategic

    Know how to create high-quality content: How do we set up a strategic process for creating practical, scalable content.

    Understand what makes relevant content: Your content should focus on topics your readers care about most right. Content marketing strategy should be prepared for changing interests in needs among readers over time, It should also be able to balance timely content that is relevant right now and evergreen content that will remain relevant over a long period of time.

    Be a go-to resource for content marketing services:  Balancing SEO, content writing, and marketing expertise when hiring a content marketing pro.

    Manage content marketing efforts over time: Monitoring the content development process for results, maintaining fresh content over time, and finding ways to continuously improve results.

    Create contagious content: Content needs to grab readers’ attention and provide an opportunity to go viral. Creating content that people can’t wait to share is highly valuable.

    When content marketing is done right

    Content is critical to online marketing and SEO. That doesn’t mean all content is good content. Growing and improving search engine rankings and conversions demand a long-term strategy that prioritizes quality content creation, strategic distribution, and targeted promotion. Combined, these elements provide potential customers with the information they seek, and your business with positive results:

    Audience building

    Simply throwing content up doesn’t attract audiences. Today’s businesses need a content marketing strategy that engages potential customers by responding to their wishes and needs. Research tactics like user intent analysis, target audience personas, and search query reports are critical tools for audience building.

    Generate more high-quality traffic

    When it comes to developing a successful content marketing strategy, attracting the right visitors is fundamental. Creating relevant and engaging content and posting it in the appropriate outlets improves organic search engine rankings and attracts readers looking for the products or services you offer, boosting traffic, conversions, and sales.

    Increase traffic, boost engagement and conversions

    Attracting targeted traffic to your website is just the beginning. Once visitors arrive, your content must keep them engaged. I create relevant, persuasive content that attracts readers. keeps them engaged and leads them down the sales funnel. I deliver content with information that enhances readers’ awareness and interest in your brand. I develop content that helps readers make a decision and take action,

    Building your online authority

    Among the most important ranking factors in content are authority and brand signals. Google’s primary goal is to increase the relevancy and benefit of search engine results. It has worked to achieve this goal by adjusting its algorithm to reward top-tier content producers with higher rankings. The more often your brand appears or is mentioned in search results and around the web, the more likely searchers will consider you a credible, authoritative business.

    Content marketing delivers 24/7 results

    Unlike sales teams and staff, content marketing never sleeps. Working 24 hours a day means driving traffic, leads, and quality conversions while answering reader queries round the clock, 365 days a year. With the time and effort to develop valuable content put in, your business keeps selling even when your staff is clocked out.

    My personalized approach

    My unique approach to providing content marketing and content development services combines the most important elements of content strategy, SEO, and digital marketing standards to help your brand build credibility, increase audience engagement, and grow leads.

    Learn more about my affordable content marketing services. Contact me for information on how my approach can help your business increase rankings and engage audiences today, and for the long term.

    Request a free Content Marketing Service consultation

    Request a free content marketing services consultation today!

    Content Marketing
    Blog samples Portfolio
  • Professional Bio Writing Services

    professional bio writing

    Dynamic bio writing: make sure you look great on paper

    Scroll down to access link to professional bio examples

    professional bio writingWho needs a professional bio? Most likely, you do. A bio is the story-based version of your professional life. Your bio includes some information that can be found in your CV or resume, but the format is less formal. Your bio should be something people want to read—it highlights the areas of your career that you’re proud to share, and omits the unpleasant bits.  It’s all about you.

    You need a bio to showcase your professional achievements and earn credibility in the eyes of current and potential clients, audiences, industry insiders and potential employers. Every career advancer and professional should have a professional bio. In today’s network-centric environment, people will “Google” you or search for you on LinkedIn, Twitter, Facebook, Instagram, and other social media sites.They want to check you out online, and your professional bio should engage them.

    Your bio is a brand-building marketing tool should entice a reader to contact you.

    There is stiff competition in your world; a well-crafted bio sets you apart from the crowd. It’s essential to have a well-crafted, impeccably written bio that tells them what makes you unique. Your bio is the foundation of your personal branding toolkit, and it’s potentially the most important content you’ll have in your professional life.

    Look good on paper. You never know who’s checking you out!

    Click on the image below for professional bio examples:
    professional bio writing services

    Bios that work

    As a professional journalist and content writer I have written and edited hundreds of bios for professionals in a wide array of industries, for background on stories or articles I was writing, to create a boilerplate for a press release, or simply to learn more about someone’s career history. I’m always surprised to find that only a small percentage of the bios I receive from accomplished professionals are good reads. The rest translate like a boring resume, rote bullet points about education, work experience, professional affiliations, awards, community service. Many are wordy, boring, stuffy, packed with meaningless business jargon or thrown together with little thought about piquing a reader’s interest.

    professional bio writing

    The bios that capture my attention are those that motivate me to want to know more about the person on paper. Granted, the purpose of a bio is to highlight your skills and expertise, but it also serves as a marketing tool to promote you and your brand, as well as attract business, or potential employers. This can be accomplished by including information that sets you apart and is especially effective when it’s written in an engaging manner. Depending on your goals and audience, your bio can make readers smile, relate, and feel compelled to contact you.

    When I write a professional bio, I start with an interview and the basics—anything you’d like to send me—a CV or resume, and news articles in which you’ve been featured or quoted. I get a feel for your comfort level and what your goals are for the bio. I’ll take narrative license to make your bio engaging while keeping it professional. Then I’ll send you a draft to review, at which time you can decide what works for you, and where applicable, what doesn’t. Next, I’ll edit the bio according to your feedback. You have the final say in the finished product.

    By working together, we can achieve a the bio that sets you apart, that intrigues readers, and motivates people to want to learn more about you and your professional offerings.

    Types of bios

    There are three types of bios that you will want to have on hand. If the idea of three bios makes you anxious, no need to worry—they all build on each other.

    The first type of bio you should have is the one-pager. This is the full-on bio you’ll rely on to create engagement with readers on the first read. If your bio does not grab the reader’s attention, you may not get another chance. You want the reader to feel an affinity toward you and what you offer in a way that connections are made and more familiarity is desired. Here are a few things that are important in your long bio:

    •  Identify who you are trying to connect with. The long bio should strive to make a genuine connection with that specific audience. This is where the bio should convey what you do and how you do it differently than everyone else in order to express your unique approach.

    •  Provide enough compressed background information to give readers a sense of where you’re coming from without overwhelming them with an exhaustive list of every single thing you have done.

    Your one-page bio may go through the most rounds of editing to achieve the perfect result, which is fine. Your readers only care about connecting with the person whose bio made such a compelling impression.

    The one-paragraph bio usually accompanies your work when it’s shared on the internet or in print—outside of your own site or blog. You may also want a condensed version of your long bio on the front page of your website, or at the end of every blog post, or in a press release boilerplate. You’ll find there are a wide variety of uses for the one-paragraph version, especially during book launches, conferences, speaking or teaching opportunities, and interviews.

    Readers tend to just skim this bio, so it needs to be written in a way that speaks directly to them.

    This type of short bio tends to venture out beyond your usual audience, so it may need tweaking from time to time to best reach different audiences.

    The Micro biography is basically one- or two- sentences that tell readers who you are and what is currently going on in your life. These are used for social media sites and are most successful with a bit of humor injected.

    For many individuals, writing their own bio is uncomfortable. If you’re one of these people, your best bet is to hire a professional bio writer who knows what they’re doing. Bios written by folks who are squeamish over writing about themselves are usually ineffective. Your bio is a professional tool with an important purpose. Trusting a professional to get it done right is the best way to achieve results.

    Since long version bios are written in the third person, you don’t have to worry that readers will assume it’s you singing your own praises.

    I offer an array of bio templates for you to choose from or if you have a bio template you like, I can adapt it for you!

    Request a free, no-obligation consultation to learn more about professional bio writing for you and your team. Click on the icon below today!

    Professional Bio writing services

     

     

     

    professional bio writing
    Professional Bio Writing Services
    Bios Portfolio Professional bios
  • Social media bio creation

    Social media bios

    Developing and maintaining strong and active social media presence is essential to growing your personal and professional brand. While you might think a social media bio isn’t important, it’s actually a vital part of your online reputation.

    A bio doesn’t just showcase qualifications and experience, it serves as an introduction to who you are, what you’re an expert in, and what people should think of when they hear your name.

     

    .………….LinkedIn………………………,,……..Facebook…………………,,,,,… ………Twitter……………….Instagram

    Your Image Heading

    Some description to accompany your image heading.

    Your Text Here

    Click on the image below to view social media bio examples

    Social media bio creation
    Bios social media bio writing Social Media Bios
  • Misc. articles

    Article writing

    A collection of news, magazine, and marketing articles written over the years, some from my days as a reporter, others for clients seeking article placement in industry-related publications.

    Media outreach strategies are a great way to brand your business, but they’re labor intensive and it’s a lot of hit-and-miss with editorial calendars. But when all the elements align, you can hit a branding goldmine!

    Click on the image below to view misc. news and magazine articles

    Contact liz@ernstpr.com for more information on article writing services and media outreach opportunities.

    Misc. articles
    article writing Business Articles News articles Portfolio
  • Editing, Proofreading, Copyediting Services

    Editing, proofreading, copyediting services

    Proofreading and editing content is a critical step when it comes to developing quality content.

    Whether it’s your website content, marketing copy, or a press release you’re planning to distribute to media outlets, even a small error can diminish your credibility.

    Even some of the best writers make mistakes. I’ve been providing professional editing and proofreading services for more than 20 years. I edit for spelling, grammar, and sentence structure, and I tweak content where necessary to enhance reader engagement and flow while taking great care to maintain the integrity and voice of your original copy.

    The simplest mistakes can alter the message you’re trying to convey.  I offer comprehensive proofreading and editing services to achieve the highest level of precision and accuracy.

    Click on the image below to view my editing and proofreading services

    Copyediting

    editing, proofreading, copyediting

    Editing, Proofreading, Copyediting Services
    copyediting Editing and Proofreading services Portfolio
  • Resume, CV, & bio writing services intro

    Resumes and CVs

    Click on the image below to view
    resume and CV examples

    Resumes and CVs
    Resume, CV, & bio writing services intro
    Bio writing services CV writing Resume writing services
  • social media content

    Social media content management

    Great social media content is critical to your business’s overall digital marketing success. Utilizing social media in a marketing strategy can bolster an organization’s digital presence immensely and increases recognition. The success of a marketing campaign that incorporates high-quality social media content consistently is significant, provided it’s done right.

    Social media marketing is not so much about striving for “likes,” shares, and engagements as it is about focusing on sharing high-quality content that engages readers and compels them to not only share your posts on their social media pages but to return to your site for more. In fact, engaging content key to increasing your site’s “likes,” shares, and engagements.

    Liz Ernst helps businesses of all sizes maximize their social media marketing impact with a customized strategy and quality content that attracts target customers. Please view my social media content page today for more details and to request a free consultation and estimate on social media content development and creation, crafted specifically for your unique niche.

    Click on the image below to view social media content examples

    social media content
    marketing memes Portfolio social meda development social media content social media content writing and management services
  • WordPress website creation2

    Click on WordPress logo below to view WordPress website creation options

    WordPress website creation2
    Portfolio wordPress Website Creation
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    Press Releases
  • Portfolio

    Portfolio of archived press releases, blogs, web content, news articles, professional bios and more by Liz Ernst

    Portfolio
    Portfolio
  • BLU BOX

    BLU BOX
  • Press Kits

    Press Kits

    An effective press kit can help you and your business stand out.

    Press kits aren’t just for large, high-profile organizations. Whether you are a start-up entrepreneur, a franchise, a broker, an author, an artist, a nonprofit, or a large commercial company, when the media requests a press kit, your chances of gaining their attention increase exponentially when you can deliver it immediately.

    Click image below to view an e-press kit example

    press kits

    Click image to view an e-press kit example

    Securing press coverage requires planning, consistent outreach, follow-up, and perseverance. To get started with an effective media relations campaign, you’ll need to plan well and plan ahead.

    However, before beginning any press outreach, the very first starting point of your media relations strategy should be to gather the information and collateral that needs to be incorporated in an electronic press kit.

    To be effective, your electronic press kit—like its printed predecessor— is expertly planned and constructed to assist members of the media in developing stories on your business, book release, products, services or band.  A press kit needs to provide all of the content a reporter, producer or blogger needs to tell your brand or corporate story and make the information they need readily available. The content of your electronic press kit will depend on the industry you’re in, the size of your business and the type of media and geographic range you’re targeting for coverage.

    I can create a beautiful electronic press kit for your organization, as this example created for a Minneapolis-based tech incubator demonstrates. We build them with WordPress software, starting at $250. Cost estimates will be provided in the form of a proposal within a day or two of receiving your request.

    An electronic press kit can be created to complement the look and feel of your brand and is easily shared with members of the press.  It can be easily adapted to your WordPress site or a dedicated press tab on your company’s website all work well.

    To learn more, please click on the “get started” icon below.

    Request a free, no-obligation quote or consultation

    Press Kits
    Portfolio press kit creation Press Kits
  • Virtual Administrative Assistant Services

    Virtual Administrative Assistant Services

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    Get the creative advantage of a professional copy writer, editor, journalist and
    content marketing strategist when you outsource your administrative tasks

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    Virtual administrative assistant services (and more)

    loreGet the creative advantage!

    My administrative support skills, combined with my expert copy writing, proofreading, content strategy and SEO expertise means you can double your outsourcing ROI and enhance productivity.

    As a freelance copy writer, editor, proofreader, journalist, and content marketing specialist, and WordPress wizard, with a boatload of administrative experience, I can provide virtual administrative support that can help you clear your workload, prioritize your tasks, expertly proofread and edit your correspondence and marketing content, manage your blog and social media content and output, keep your website content current and search engine optimized, write and distribute press releases., and help you increase productivity.

    I offer more than 20 years’ experience in administrative  support, My strengths include:

    •  Impeccable written and verbal communication skills
    • .Outstanding organizational skills
    •  Exceptional attention to detail
    •  Fast turnaround
    •  Reliability
    •  Dependability
    • .Great time management skills
    • .Resourcefulness
    • .Work well independently
    •  Problem solving
    • .Versatility, flexibility, adaptability
    • .Self-motivated
    •  Accessibility
    • .Approachability
    •  Always open to learning new things (and I learn fast)

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    Endless Possibilities are in Store for You

    To help you ‘buy more time’ in your work day, alleviate entrepreneurial stress, and allow you to focus on running your business, instead of being stuck working in it. I can help you with:

    •  Email Management/Filtering
    •  Setting up Autoresponders (Aweber, Mailchimp)
    •  Booking appointments with clients
    •  Following up with clients/customers (sending thank you and other reminder emails)
    • . Calendar Management
    •  File Management (organizing files using Dropbox etc)
    •  Research on certain topics for blogposts, newsletters or others
    • . Hotel and Flight Booking
    •  Transcription (transcribing voicemail, video or audio, podcasts etc.)
    •  Preparing Slideshows (Powerpoint Presentations)
    •  Serve as a liaison between you and other team members
    •  Set-up Social Media Accounts (Facebook, Twitter, LinkedIn, Youtube)
    •  Manage and update Social Media Accounts
    •  Manage your Blog (advanced WordPress skills)
    • .Develop and publish posts on your Blog 
    •  Filter and reply to comments on your blog
    •  Answer support tickets (with the use of Zendesk)
    •  Blog commenting (to increase links to your site)
    • . Participating in discussion forums or message boards (more promotion!)

    Services

    • Productive and efficient general administrative services
    •  Flawless and professional business writing
    •  Meticulous Editing and  proofreading
    •  Dependable handling of correspondence
    •  Expert, original content writing
    •  Professional press release writing
    •  Proficient social media management
    •  Expert original blog writing and management
    •  Authoritative and professional bio writing
    • .Skilled website content creation, development,
    and management
    •  Skilled landing page development
    •  Meticulous research
    •  Solid, strategic market research
    •  Practical and efficient marketing strategies
    •  Skilled Interviewing
    •  Expert Search engine optimization (SEO)
    • WordPress management and administration.

    All content I write for blogs, website, social media or other uses is unique and original. All content is informative, engaging, and relevant to your market and target audiences. Nothing canned or copied, always fresh and pertinent to your industry or market trends. Your content will also be search engine optimized for maximum visibility in online searches.

    Skills and proficiencies

    • Microsoft Office
    • Microsoft Outlook
    • MS Word
    • MS Word track changes
    • Microsoft PowerPoint
    • Excel
    • Google Docs
    • Gogle Apps
    • WordPress
    • Square Space
    • Adobe PDF
    • Adobe Photoshop
    • Social Pilot
    • Dropbox
    • Basecamp
    • aWeber
    • Social media

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    Learn more about my virtual administrative services. Request a free, no obligation quote or consultation today. Send your request and I’ll get back to you promptly.

    Virtual Administrative Assistant Services
    administrative support client testimonials Portfolio press release writing social media content writing and management services social media management virtual assistant services Website content
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Go Back

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expert content writing in a varied array of niches

specializing in authoritative content writing in these industries
Small business & Start-up branding

blogging, press releases, website content

Financial Planning & Retirement

blogging, press releases, website content

Medical Practice & Research

blogging, press releases, web content

Technology & Artificial Inteligence

blogging, press releases, website content

Aesthetic Medicine

blogging, press releases, website content

Author book launches

press releases

Stem Cell Medicine & Research

blogging, press releases, website content

Real Estate

blogging, press releases, website content

Enterprise Security Technology

blogging, press releases, website content

CHARITABLE & NONPROFIT ORGANIZATIONS

blogging, press releases, website content

Travel

blogging, press releases, website content

Arts & Entertainment

blogging, press releases, website content

,,,

Services

get the content you need, when you need it
reach your target audience

Content really is is king, and one of the most valuable assets I create for my clients is great content.

  • Copywriting

    Persuasive blog, web, and social media copy to attract target customers, boost online visibility, and grow your business.

  • Expert blog writing & social media management

    Engaging, expertly-researched and search engine optimized to help your business gain a competitive edge.

  • Website content expertly written and optimized

    Make the most of your website's marketing potential with professionally written, polished, dynamic content to increase online visibility and attract target customers.

  • Professional AP Style press releases

    Written by a seasoned journalist for maximum media attention. A professional press release lends credibility and helps businesses stand out in their industry.

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testimonials

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our team

Barry
Barry
Position: financial guy
Saffy
Saffy
Position: unclear. She’s on the phone a lot.
Bart
Bart
Saffy’s dog. Bart continues to prove himself an excellent addition to our team!

...

Contact Liz