no retainers • free consultations • crazy affordable.
  • Web Content Writing and Development

    web content writing and development

    SEO Web content writing & development


    Click here to view examples of my web content

    Web content writing and deveopment

    Web conternt writing and development from a seasnoned professional

    Web content is written to inform, educate, accommodate, and motivate people to take some sort of action, such as make a purchase, sign up for an account, download a free report, and increase brand awareness, Web comes in a variety of forms. In addition to content published as part of a site’s primary web pages, web content also includes a consistent stream of fresh articles and information in the forms of blog posts, landing pages, press releases, promotional calls-to-action, product and service descriptions, images, videos, slideshows, podcasts, and more.

    Developing effective web content has unique demands. The content needs to capture the attention of target audiences who rely on online searches to find businesses or organizations that offer the information, products or services they need. For consumers to find an organization’s content online, it must first pass muster with search engine crawlers that establish the content’s quality and relevance to determine the placement in which the content will appear in search query results. The order of your content’s placement can make or break the success of your business’s marketing efforts, and its ability to generate leads.

    Content relevance rank

    The relevance and quality of web content are measured by search engine bots; the best content earns a coveted elevated ranking in search results for related queries. This is no easy task, but the rewards are well worth the effort—the higher the content’s ranking, the higher the company’s online visibility, and the greater the volume of traffic generated to your website. Low-quality content disappears from search results, along with your profit potential.

    Google algorithm: content quality enforcement

    Bear in mind, Google’s algorithm also measures the content’s quality, including spelling, grammar, and sentence structure. Content containing errors sends up red flags and reflects badly on the source company. Google penalizes for these errors and relegates the offending company’s website to the bottom of the search results heap.

    First impressions last

    Visitors to your website take just a few seconds to decide whether your site offers the products or information they’re seeking and whether it gives a professional and welcoming impression, which is important for earning consumers’ trust. If potential customers like what they see, they will stay on the site, browse, and potentially buy something. If their immediate reaction is negative for whatever reason, they’ll beat a hasty retreat and move on to other search results until they find a business website that is structured.

    Content establishes a business’s online professional image

    So, not only does your website need to accommodate Google algorithm rules, it needs to accommodate customer expectations as well. In addition to presenting a professional and welcoming visual appearance, consumers want easy navigation, and informative, high-quality content. Effective content not only earns consumers’ trust, it also helps establish the company’s professional reputation as an industry expert.t.A successful website provides content that visitors can review quickly and easily—content that guides them to the information, products, and services they’re looking for. Intuitive, expertly written, search engine optimized (SEO) content is critical to driving traffic to your website. In fact, web content that falls short of meeting high standards can actually hurt your business as well as the business’s reputation.

    Your web content is integral to y.our website’s success. It has to be right. Enlisting a professional web content writer with SEO expertise is an investment in your business’s success.

    Grabbing visitor attention and engaging your audience is a tall order. Developing, crafting, and optimizing great web content capable of achieving a company’s marketing goals is an exacting and time-consuming discipline that should only be entrusted to an experienced professional.

    As a seasoned web content writer and developer with more than 20 years’ experience, I know how to develop and create professional, high-quality, personalized content, SEO’d for maximum search engine visibility. My specialty is writing content structured to achieve target customer engagement, client.brand-building, and conversions. Relevant, easy to comprehend,, informative,, and trafficable, I deliver content that also helps establish business owners as experts in their markets or industries.

    Click here to view my  SEO content strategy approach graphic

    Contact me today to discuss your web content needs and goals. I happily provide free consultations, offer pricing options to fit your budget, recommend options for content marketing strategies that are personalized to your business’s unique needs. All content is customized to meet the business’s distinct vision and accommodate all applicable compliance with regulatory standards.

    Motivate your target customers to visit your website and blog, and to keep coming back for more engaging and informative content. Content is key to establishing consumer trust and building a loyal customer following that will return to your business repeatedly over the years for products and services. They’ll also recommend your company to friends and family,

    Web content writing and development

    Click here to view content examples in my portfolio

    web content writing and development
    Web Content Writing and Development
    web content web content writing web content writing and decelopment Website content
  • Copywriting Services



    Professional SEO copywriting services

    Connect with target audiences. Communicate your brand’s value. Boost leads and increase revenue. You need copywriting that sells.

    Copywriting is the art of persuasive writing at its best. It takes a robust combination of approach, knowledge, style, and craftsmanship to write copy that can effectively persuade your target audience to do business with you, and increase online visibility for your business or professional organization.

    The primary goal of copywriting is to create a core message that distinctly expresses your brand’s value. My professional copywriting services specialize in developing unique copy specifically customized for individual startups and growing businesses. Working with market research and SEO tools, I create customer-driven content that motivates target audiences to visit your website, follow your blog and social media pages, and learn more about your products and services.

    A professional copywriter can:

    • Drive traffic to your website

    • Enhance your organization’s image
    • Increase conversions

    • Increase online visibility
    • Reinforce branding
    • Communicate with potential customers
    in a way they understand and to which they can relate

    • Deliver actionable copy
    • Increase your sales
    • Develop copy that works from
    a potential customer’s perspective

    Copywriting is critical for the growth of your business or professional organization, whether you’re a start-up, enterprise, or professional services provider. Chances are, you haven’t paid much attention to your copywriting until now. Professional copywriting can help your organization in a number of ways:


    Clear and succinct copy is essential for making sure that employees understand their jobs, including compensation, benefits, responsibilities, and organizational rules and expectations. Partners also need to clearly understand their roles in relation to the business or firm, what they can expect from the organization, and what the organization expects from them.

    When the copy you share with these people isn’t clear and concise, you put yourself at risk of anything from minor misunderstandings to major lawsuits for breach of contract. Everything from your employee handbook to your emergency procedures, safety requirements in the workplace, sexual harassment policy, visitor policies, and other important information should be developed by a professional copywriter who can produce comprehensive copy that everyone can understand and meets all legal requirements to protect you and your business.

    With the Public

    When you produce product or service descriptions, contracts, agreements or other content related to your customers or the public, your copy needs to be clear, factual, and comprehensive in order to prevent the impression that customers or potential customers are being misled in any way. There can be financial and legal ramifications to content accuracy as well.

    For example, if your in-house staffer who is not a professional copywriter but is assigned copywriting tasks makes a mistake such as claiming that a length of fabric on sale is 3 yards wide instead of 3 feet wide, you may be dealing with some unhappy customers who will demand refunds or the remainder of the fabric they’re owed. You can lose customers who no longer trust your business after just one mistake, regardless of how innocent. Unhappy customers will relay their negative experience to others on social media and through word-of-mouth, which will cut into your ability to gain new customers. In fact, a mistake in your copy can turn into a PR nightmare that damages your company’s reputation in the short- and long-term. The quality of your copywriting impacts your organization both inside and out. Outsourcing a professional copywriter can actually save you money, and the ROI is tangible.

    Your copy should send a professional, positive message

    More than 90 percent of first-time visitors to your website sum up your organization within a minute or two. Even if your website is beautifully designed with cool graphics, it’s your content that will make the crirical first impression, and you know what they say about first impressions—there’s no second chance.

    Weak copy—copy that’s un-engaging, dated, or contains misspells, grammatical and punctuation errors or missed words  sends the message that the organization is sloppy and indifferent to public perception. Potential customers, competitors, and other business leaders are left with the impression that quality is not a top priority if so little attention is paid to the content, which represents the company’s public image. In fact, a website is usually consumers’ first introduction to the business. If they’re unimpressed for any reason, they’ll exit your website and move on to your competitor’s website, and they will keep searching until they find a site that impresses them. They want content that reassures them that the business is competent and considerate enough to make sure the copy is written to engage and gain their trust.

    Businesses that fail to make high-quality content a priority struggle to earn customer loyalty and trust. In today’s customer-centric  business environment, consumer trust is tantamount to making sales. After all, if a business fails to offer website and blog content  that motivates potential customers to buy their products and services, they won’t even bother to find out if its customer service and industry expertise are confidence builders; they’ve already moved on to a competitor. If you’re among the (too) many business owners and professional service providers who underestimate the power of their content’s influence on target audiences, you’re losing sales. The cost of outsourcing your copywriting to a professional will be repaid in short order, and the long-term ROI will solidify the value of hiring a professional copy writer.

    Hire me!

    copywriting services

    Request more information about  my professional, SEP copywriting services. Click on the link below to request a free, no-obligation quote or phone consultation today!


    Copywriting Services
    copywriting copywriting services Portfolio
  • Small business press releases

    Leverage The Power of a Professional, AP Style Press Release

    To view examples of press releases written by Liz Ernst scroll to the bottom of this page

    Credibility is a powerful influencer for businesses and organizations of all sizes. The most successful businesses understand the impact a press release written in professional AP Style can have in raising public awareness of their products and services.

    Start-ups and entrepreneurs enlist them to announce new products and services. Researchers and medical professionals use them to share new discoveries, treatments, awards, and achievements. Nonprofits utilize press releases to attract support for fundraising opportunities and events.

    When the time inevitably arises for your organization to announce a newsworthy event to the public, make sure you trust your press release writing responsibilities to a journalist with a long track record in successful press release development and distribution.

    Press releases are published as news articles in a variety of targeted media publications and outlets, providing an effective tool for boosting consumer confidence while broadcasting your brand and business to your target audiences and building your organization’s image.

    Unfortunately, hiring an amateur press release writer without a journalistic background is an exercise in futility, ensuring failure when it comes to delivering the desired results. I know how to write and distribute press releases that not only reach reporters, editors, and news media outlets but also makes them take notice.

    My professionally written, high-quality press releases maximize your PR budget and seamlessly convey your message, data, and expertise into a press-ready news release. Professionally written press releases appear in targeted news sources across the web, help drive valuable conversion traffic to your website, and help boost search engine rankings.

    Click on a category icons below to view press release examples

    Need a press release? Contact Liz@ernstPR.com for a free consultation and estimate.

    press release writing services

    Small business press releases
    Portfolio Press release writing services Press Releases
  • Financial Press Releases

    Professional, AP Style Press Releases for Financial Professionals

    To view examples of financial press releases scroll down

    Financial press release writing services

    Credibility is a powerful influencer for financial planners and professionals. The most successful financial industry professionals understand the impact a press release written in professional AP Style can have in raising public awareness of their products and services.

    Financial planners and advisors enlist them to announce new products and services, new hires, new office launches, events, and more.

    When the time inevitably arises for your firm to announce a newsworthy event, produce or service to the public, make sure you trust your press release writing responsibilities to a journalist with experience writing for the financial industry, and a long track record in successful press release development and distribution.

    To view examples of press releases in Liz’s portfolio,

    Need a press release? Contact liz@ernstpr.com today!

    Financial press release writing services

    Financial Press Releases
    financial press release writing services financial press releases Portfolio
  • Small business blogs

    Increase Customer Engagement with Professional Blog Writing Services

    blog writing servicesIs your organization’s blog is as dynamic as it should be? Wondering where to begin in order to improve your organization’s web presence and search engine visibility with a potent blogging strategy? My professional blog writing services can get your blog performing in no time.

    Blogging is a key element in every business organization’s targeted online marketing scheme. I research and write unique content to keep your company blog fresh, relevant, and engaging for target audiences while boosting your search engine ranking. My 20+ years of writing content in a variety of styles for a range of markets and industries provides assurance that you’ll receive customized and targeted blog posts that reach your potential customers.

    blog writing services

    A professional blog writer can make all the difference

    Your products and services seem brilliant to you, as they should. But what does the average consumer think? A professional blog writer can present the real value your business offers in a way that more people can relate to. Many companies are opting to outsource their blog writing to reap the benefits of professional writing skills and other important expertise they lack— like search engine optimization (SEO) or the ability to tie content to broader business objectives.

    A successful blog is engaging, informative, and relevant to your customers’ needs. Blog writing to achieve your lead generation goals can be challenging to anyone lacking the specific marketing and SEO expertise necessary. Finding the right words to express your brand’s message and products or services takes real skill, especially on a consistent basis. I am an expert in crafting high-quality, content-rich posts that comply with your unique expectations as well as those of your target audiences. My expertise includes developing content in various subject areas and niches, written to satisfy average readers and general audiences, as well as industry insiders.

    Professional blog writing services = ROI

    A successful blog is engaging, informative, and relevant to your customers’ needs. To achieve your business’s goals, your blog writing is as challenging as any other writing style. Finding the right words to express your brand’s message and product or service offerings can be challenging, especially on a consistent basis.

    blog writing services

    Many frustrated business owners give up on blogging and social media because, even after accumulating thousands of “likes” and collecting blog subscribers, they see no increase in sales. This is where the expertise of a professional blogger comes in.

    An experienced professional blogger with market research and SEO expertise will help you identify and attract the right audience, which means your business will attract more valuable traffic to your website—the kind of traffic that is more likely to convert. I craft high-quality, content-rich posts that comply with your unique expectations as well as those of your target audiences. My expertise includes developing content in various subject areas and niches, written to satisfy average readers and general audiences, as well as industry insiders.

    My blog writing service, which includes expert SEO for maximum online visibility, is both cost-effective and reliable. The ROI on professional blog writing services is an added bonus to business owners. Let me show you what a professionally written blog can do for your valuable lead generation and conversion rate.

    Click on an image below to view category-specific
    blog examples

    Your Image Heading

    Some description to accompany your image heading.Your Text Here

    UNUMIPlomrDon’t waste another day! Learn more about my professional blog writing services.

    Start increasing your conversions and revenues

    Request a free quote or consultation


    Hate forms? email me directly at:  liz@ernstpr.com

    Small business blogs
    administrative support Blog samples business blog writing services business blogging Portfolio
  • Real Estate Blogs

    Liz Ernst Freelance writer portfolio Real Estate Blogs

    Engaging, unique blog content written specifically for your niche market

    Increase traffic, boost your online visibility—and your Google ranking.

    Learn More


    Real estate brokers

    Real estate agents

    Real estate trustee auction services

    Property management companies

    Real estate investment advisors

    Landlord/tenant rental properties

    Original blog content goes a long way with Google. not to mention your target readers. In the uber-competitive real estate market, your blog needs fresh, unique, personalized copy that sets your business apart.

    Duplicate blog content, whether from content mills that offer pre-written blog copy or using content from competitors’ sites will hurt your search engine rankings and sabotage your marketing efforts.

    High-quality blog content that achieves your marketing goal is all about originality. In addition to crafting content based on topics you request, I do the market research to identify trending topics in your niche market because that’s what prospective customers search for.

    Remember, the customer search is where it all begins, which makes expertise in keyword generation and other search engine optimization tools critical to success..

    Rehashing the same old topics does nothing to promote a business. If your content doesn’t tell readers something new and answer their common question, no one will link to it. I provide fresh, timely content that keeps readers coming back for more.

    I also create social media blog memes, bite-sized nuggets perfect for social media sites that can be linked to areas on your website.

    Who says you can’t outsource affordable, high-quality, professionally written content? I offer high-quality content that engages your niche target audience. My clients have added peace of mind knowing that the content I produce for them adheres to real estate industry standards of practice for marketing and advertising content.

    Please visit my real estate blog portfolio for examples of my work by clicking on the image below.

    Stop missing out on valuable targeted leads! Learn how outsourcing your blog can promote lead generation, boost revenue, elevate your online visibility, and maximize ROI. Request my free report: “30 Content Marketing Statistics, Trends, and Tips to Boost Engagement.”

    Liz Ernst Freelance writer portfolio Real Estate Blogs
    Real Estate Blogs
    Blog samples content marketing content writing Property management blogs real estate blog samples social media content writing and management services
  • Financial industry blogs

    Financial planning, retirement, and wealth management blogs written on a variety of financial topics for clients in the financial planning field.

    Click on the image below to view examples of financial blogs.

    Financial industry blogs
  • Professional Bio Writing

    professional bio writing

    Dynamic bio writing: make sure you look great on paper

    Click here to view my professional bio examples

    A professional bio is the story-based version of your professional life. Your bio includes some information that can be found in your CV or resume, but the format is less formal. Your bio should be something people want to read—it highlights the areas of your career that you’re proud to share, and omits the unpleasant bits.  It’s all about relationship-building with readers.

    Who needs a professional bio?

    Who needs a professional bio? Anyone with an online presence—a website, or blog for instance. Once a vehicle used primarily by authors, musicians, public speakers, and politicians, professional bios have become essential for job seekers, recent graduates, business owners, professionals, career-climbers, startup founders, entrepreneurs, and innovators looking to stand out among employers, target customers, industry insiders, and others.

    Job-seekers typically include a resume and cover letter in their search for employment, but adding a professional bio promotes credibility in the eyes of those whose attention you want to attract.  Any time you email or connect with someone you’ve never dealt with, or someone sees your name or hears about you via word-of-mouth, you can expect to be checked out online. Your professional bio is a brand-building marketing tool that should provide readers with an incentive to contact you.

    Distinguish yourself from competitors

    Regardless of your career or business goals, competition to reach and grab the attention of your desired audience makes distinguishing yourself among your competitors imperative. An expertly-crafted bio calls attention to the qualities, experience, and skills that make you unique. Your bio tells readers why you are passionate about your work, and why you’re proud of your accomplishments. Think of your bio as the foundation of your personal branding strategy; potentially, it’s the most important content in your professional branding arsenal.

    Your bio showcases your professional achievements and helps establish credibility in the eyes of current and potential clients, audiences, industry insiders, and employers. Every career advancer and product or service provider should have a professional bio. In today’s network-centric environment, people will “Google” you or search for you on LinkedIn, Twitter, Facebook, Instagram, and other social media sites. Using online resources to check out a person of interest is now standard procedure; your goal is to make it easy for searchers to find an engaging bio attached to your name.

    How and where to use your professional bio

    Your bio can be used  in a number of places and circumstances, including:

    • The “About” page on your website and/or blog. Visitors click here to learn more about you—they’re looking for qualities that give them a sense of connection, not old-school boilerplate language that bores them to death.  You want your bio to reflect your individuality and “click” with readers.
    • Any proposals, applications, marketing materials or quotes you send to prospective customers or employers.
    • The bio/summary/about section of your social media profiles. Social media bios have different demands from professional bios. Read more about social media bios here.
    • Submission with pitches for public speaking engagements, presentations, or training gigs. Your bio gives event organizers an overview of what you bring to the table. When you’re booked for an engagement your bio is also used for promotional materials and to introduce you to audiences.
    • Job searches. A professional bio is a great way to capture an employer’s attention. Today, more and more employers request a professional bio along with a CV or resume and cover letter, since a bio conveys your story in a way those other documents do not.
    • As an important addition to any publication (guest blog posts you author, books, e-books, reports, and professional documents).

    Personal brand-building with a professional bio

    Think of your bio as a brand-building marketing tool designed to entice readers to contact you.

    In today’s fiercely competitive digital world, a professionally-crafted bio can be an asset that sets you apart from the crowd and tips the scale in your favor. It must be polished, professionally-written, and error-free; anything less can backfire by sending the wrong message.

    Look good on paper. You never know who’s checking you out!

    professional bio writing services Bios that work

    As a professional journalist and content writer I have written and edited hundreds of bios for professionals in a wide array of industries—for background information on blogs or articles I’ve written, to create boilerplates for press releases, or simply to learn more about someone’s career history. I’m always surprised to find that only a small percentage of the bios I receive from accomplished professionals are good reads. The rest translate like a dull, uninspiring resume with rote bullet points. They’re wordy, stuffy, packed with meaningless business jargon or thrown together with little thought about piquing a reader’s interest.

    professional bio writing The bios that capture my attention are those that motivate me to want to know more about the person on paper. Granted, the purpose of a bio is to highlight your skills and expertise, but it also serves as a marketing tool to promote you and your brand, as well as attract potential customers or employers but a bio is especially effective when it’s written in an engaging manner. Depending on your goal and audience, your bio can make readers smile, relate, and feel compelled to contact you.

    My approach to writing results-driven  professional bios

    When I write a professional bio, I start with an interview and the basics—anything you’d like to send me—a CV, resume or news articles in which you’ve been featured or quoted are just a few examples. I ask questions to get a feel for your comfort level and what your goals are for the bio. I’ll take narrative license to make your bio engaging while keeping it professional. Then I’ll send you a draft to review, at which time you can decide what works for you, and where applicable, what doesn’t. Next, I’ll edit the bio according to your feedback. You have the final say in the finished product.

    By working together, we can achieve a the bio that sets you apart, intrigues readers, and motivates people to want to learn more about you.

    Types of bios

    There are three types of bios that you will want to have on hand. If the idea of three bios makes you anxious, no need to worry—they all build on each other.

    The first type of bio you should have is the one-pager. This is the full-on bio you’ll rely on to create engagement with readers on the first read. If your bio does not grab the reader’s attention, you may not get another chance. You want the reader to feel an affinity toward you and what you offer in a way that connections are made and more familiarity is desired. Here are a few things that are important in your long bio:

    • Identify who you are trying to connect with. The long bio should strive to make a genuine connection with that specific audience. This is where the bio should convey what you do and how you do it differently than everyone else in order to express your unique approach.
    • Provide enough compressed background information to give readers a sense of where you’re coming from without overwhelming them with an exhaustive list of every single thing you have done.
    The one-page bio

    Your one-page bio may go through the most rounds of editing to achieve the perfect result, which is fine. Your readers only care about connecting with the person whose bio made a compelling impression.

    The one-paragraph bio

    The one-paragraph bio usually accompanies your work when it’s shared on the internet or in print—outside of your own site or blog. You may also want a condensed version of your long bio on the front page of your website, or at the end of every blog post, or in a press release boilerplate. You’ll find there are a wide variety of uses for the one-paragraph version, especially during book launches, conferences, speaking or teaching opportunities, and interviews.

    Readers tend to just skim this bio, so it needs to be written in a way that speaks directly to them. This type of short bio tends to venture out beyond your usual audience, so it may need tweaking from time to time to best reach different audiences.

    The micro biography

    The micro biography is basically one- or two- sentences that tell readers who you are and what is currently going on in your life. These are used for social media sites and are most successful with a bit of humor injected.

    For many individuals, writing their own bio is uncomfortable. If you’re one of these people, your best bet is to hire a professional bio writer who knows what they’re doing. Bios written by folks who are squeamish over writing about themselves are usually ineffective. Your bio is a professional tool with an important purpose. Trusting a professional to get it done right is the best way to achieve results.

    Since long version bios are written in the third person, you don’t have to worry that readers will assume it’s you singing your own praises.

    I offer an array of bio templates for you to choose from or if you have a bio template you like, I can adapt it for you!

    Request a free, no-obligation consultation to learn more about professional bio writing for you and your team. Click on the icon below today!

    Professional Bio writing services

    professional bio writing
    Professional Bio Writing
    Bios Portfolio Professional bios
  • Social media bio creation

    Social media bios

    Developing and maintaining strong and active social media presence is essential to growing your personal and professional brand. While you might think a social media bio isn’t important, it’s actually a vital part of your online reputation.

    A bio doesn’t just showcase qualifications and experience, it serves as an introduction to who you are, what you’re an expert in, and what people should think of when they hear your name.

    .………….LinkedIn………………………,,……..Facebook…………………,,,,,… ………Twitter……………….Instagram

    Click on the image below to view social media bio examples

    Social media bio creation
    Bios social media bio writing Social Media Bios
  • Misc. articles

    Article writing

    A collection of news, magazine, and marketing articles written over the years, some from my days as a reporter, others for clients seeking article placement in industry-related publications.

    Media outreach strategies are a great way to brand your business, but they’re labor intensive and it’s a lot of hit-and-miss with editorial calendars. But when all the elements align, you can hit a branding goldmine!

    Click on the image below to view misc. news and magazine articles

    Contact liz@ernstpr.com for more information on article writing services and media outreach opportunities.

    Misc. articles
    article writing Business Articles News articles Portfolio
  • Editing, Proofreading, Copyediting Services

    Editing, proofreading, copyediting services

    Proofreading and editing content is a critical step when it comes to developing quality content.

    Whether it’s your website content, marketing copy, or a press release you’re planning to distribute to media outlets, even a small error can diminish your credibility.

    Even some of the best writers make mistakes. I’ve been providing professional editing and proofreading services for more than 20 years. I edit for spelling, grammar, and sentence structure, and I tweak content where necessary to enhance reader engagement and flow while taking great care to maintain the integrity and voice of your original copy.

    The simplest mistakes can alter the message you’re trying to convey.  I offer comprehensive proofreading and editing services to achieve the highest level of precision and accuracy.

    Click on the image below to view my editing and proofreading services


    editing, proofreading, copyediting

    Editing, Proofreading, Copyediting Services
    copyediting Editing and Proofreading services Portfolio
  • Resume, CV, & bio writing services intro

    Resumes and CVs

    Click on the image below to view
    resume and CV examples

    Resumes and CVs
    Resume, CV, & bio writing services intro
    Bio writing services CV writing Resume writing services
  • social media content

    Social media content management

    Great social media content is critical to your business’s overall digital marketing success. Utilizing social media in a marketing strategy can bolster an organization’s digital presence immensely and increases recognition. The success of a marketing campaign that incorporates high-quality social media content consistently is significant, provided it’s done right.

    Social media marketing is not so much about striving for “likes,” shares, and engagements as it is about focusing on sharing high-quality content that engages readers and compels them to not only share your posts on their social media pages but to return to your site for more. In fact, engaging content key to increasing your site’s “likes,” shares, and engagements.

    Liz Ernst helps businesses of all sizes maximize their social media marketing impact with a customized strategy and quality content that attracts target customers. Please view my social media content page today for more details and to request a free consultation and estimate on social media content development and creation, crafted specifically for your unique niche.

    Click on the image below to view social media content examples

    social media content
    marketing memes Portfolio social meda development social media content social media content writing and management services
  • WordPress website creation2

    Click on WordPress logo below to view WordPress website creation options

    WordPress website creation2
    Portfolio wordPress Website Creation
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    Press Releases
  • Portfolio

    Portfolio of archived press releases, blogs, web content, news articles, professional bios and more by Liz Ernst

  • Virtual Administrative Assistant Services

    Virtual Administrative Assistant Services


    Get the creative advantage of a professional copy writer, editor, journalist and
    content marketing strategist when you outsource your administrative tasks

    Your Text Here

    Virtual administrative assistant services (and more)

    loreGet the creative advantage!

    My administrative support skills, combined with my expert copy writing, proofreading, content strategy and SEO expertise means you can double your outsourcing ROI and enhance productivity.

    As a freelance copy writer, editor, proofreader, journalist, and content marketing specialist, and WordPress wizard, with a boatload of administrative experience, I can provide virtual administrative support that can help you clear your workload, prioritize your tasks, expertly proofread and edit your correspondence and marketing content, manage your blog and social media content and output, keep your website content current and search engine optimized, write and distribute press releases., and help you increase productivity.

    I offer more than 20 years’ experience in administrative  support, My strengths include:

    •  Impeccable written and verbal communication skills
    • .Outstanding organizational skills
    •  Exceptional attention to detail
    •  Fast turnaround
    •  Reliability
    •  Dependability
    • .Great time management skills
    • .Resourcefulness
    • .Work well independently
    •  Problem solving
    • .Versatility, flexibility, adaptability
    • .Self-motivated
    •  Accessibility
    • .Approachability
    •  Always open to learning new things (and I learn fast)

    Your Text Here

    Endless Possibilities are in Store for You

    To help you ‘buy more time’ in your work day, alleviate entrepreneurial stress, and allow you to focus on running your business, instead of being stuck working in it. I can help you with:

    •  Email Management/Filtering
    •  Setting up Autoresponders (Aweber, Mailchimp)
    •  Booking appointments with clients
    •  Following up with clients/customers (sending thank you and other reminder emails)
    • . Calendar Management
    •  File Management (organizing files using Dropbox etc)
    •  Research on certain topics for blogposts, newsletters or others
    • . Hotel and Flight Booking
    •  Transcription (transcribing voicemail, video or audio, podcasts etc.)
    •  Preparing Slideshows (Powerpoint Presentations)
    •  Serve as a liaison between you and other team members
    •  Set-up Social Media Accounts (Facebook, Twitter, LinkedIn, Youtube)
    •  Manage and update Social Media Accounts
    •  Manage your Blog (advanced WordPress skills)
    • .Develop and publish posts on your Blog 
    •  Filter and reply to comments on your blog
    •  Answer support tickets (with the use of Zendesk)
    •  Blog commenting (to increase links to your site)
    • . Participating in discussion forums or message boards (more promotion!)


    • Productive and efficient general administrative services
    •  Flawless and professional business writing
    •  Meticulous Editing and  proofreading
    •  Dependable handling of correspondence
    •  Expert, original content writing
    •  Professional press release writing
    •  Proficient social media management
    •  Expert original blog writing and management
    •  Authoritative and professional bio writing
    • .Skilled website content creation, development,
    and management
    •  Skilled landing page development
    •  Meticulous research
    •  Solid, strategic market research
    •  Practical and efficient marketing strategies
    •  Skilled Interviewing
    •  Expert Search engine optimization (SEO)
    • WordPress management and administration.

    All content I write for blogs, website, social media or other uses is unique and original. All content is informative, engaging, and relevant to your market and target audiences. Nothing canned or copied, always fresh and pertinent to your industry or market trends. Your content will also be search engine optimized for maximum visibility in online searches.

    Skills and proficiencies

    • Microsoft Office
    • Microsoft Outlook
    • MS Word
    • MS Word track changes
    • Microsoft PowerPoint
    • Excel
    • Google Docs
    • Gogle Apps
    • WordPress
    • Square Space
    • Adobe PDF
    • Adobe Photoshop
    • Social Pilot
    • Dropbox
    • Basecamp
    • aWeber
    • Social media


    Your Text Here

    Learn more about my virtual administrative services. Request a free, no obligation quote or consultation today. Send your request and I’ll get back to you promptly.

    Virtual Administrative Assistant Services
    administrative support client testimonials Portfolio press release writing social media content writing and management services social media management virtual assistant services Website content

  • Press Kits

    Press Kits

    An effective press kit can help you and your business stand out.

    Press kits aren’t just for large, high-profile organizations. Whether you are a start-up entrepreneur, a franchise, a broker, an author, an artist, a nonprofit, or a large commercial company, when the media requests a press kit, your chances of gaining their attention increase exponentially when you can deliver it immediately.

    Click image below to view an e-press kit example

    press kits

    Click image to view an e-press kit example

    Securing press coverage requires planning, consistent outreach, follow-up, and perseverance. To get started with an effective media relations campaign, you’ll need to plan well and plan ahead.

    However, before beginning any press outreach, the very first starting point of your media relations strategy should be to gather the information and collateral that needs to be incorporated in an electronic press kit.

    To be effective, your electronic press kit—like its printed predecessor— is expertly planned and constructed to assist members of the media in developing stories on your business, book release, products, services or band.  A press kit needs to provide all of the content a reporter, producer or blogger needs to tell your brand or corporate story and make the information they need readily available. The content of your electronic press kit will depend on the industry you’re in, the size of your business and the type of media and geographic range you’re targeting for coverage.

    I can create a beautiful electronic press kit for your organization, as this example created for a Minneapolis-based tech incubator demonstrates. We build them with WordPress software, starting at $250. Cost estimates will be provided in the form of a proposal within a day or two of receiving your request.

    An electronic press kit can be created to complement the look and feel of your brand and is easily shared with members of the press.  It can be easily adapted to your WordPress site or a dedicated press tab on your company’s website all work well.

    To learn more, please click on the “get started” icon below.

    Request a free, no-obligation quote or consultation

    Press Kits
    Portfolio press kit creation Press Kits
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expert content writing in a varied array of niches

specializing in authoritative content writing in these industries
Small business & Start-up branding

blogging, press releases, website content

Financial Planning & Retirement

blogging, press releases, website content

Medical Practice & Research

blogging, press releases, web content

Technology & Artificial Inteligence

blogging, press releases, website content

Aesthetic Medicine

blogging, press releases, website content

Author book launches

press releases

Stem Cell Medicine & Research

blogging, press releases, website content

Real Estate

blogging, press releases, website content

Enterprise Security Technology

blogging, press releases, website content


blogging, press releases, website content


blogging, press releases, website content

Arts & Entertainment

blogging, press releases, website content



get the content you need, when you need it
reach your target audience

Content really is is king, and one of the most valuable assets I create for my clients is great content.

  • Copywriting

    Persuasive blog, web, and social media copy to attract target customers, boost online visibility, and grow your business.

  • Expert blog writing & social media management

    Engaging, expertly-researched and search engine optimized to help your business gain a competitive edge.

  • Website content expertly written and optimized

    Make the most of your website's marketing potential with professionally written, polished, dynamic content to increase online visibility and attract target customers.

  • Professional AP Style press releases

    Written by a seasoned journalist for maximum media attention. A professional press release lends credibility and helps businesses stand out in their industry.




our team

Position: financial guy
Position: unclear. She’s on the phone a lot.
Saffy’s dog. Bart continues to prove himself an excellent addition to our team!


Contact Liz