liz ernst, freelance journalist, copywriter, blogger, content marketing strategist


no retainers • free consultations • crazy affordable.
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    Press Releases
  • liz ernst press release portfolio

    Click on a category icon below to view press releases

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    liz ernst press release portfolio
    Portfolio Press Releases
  • liz ernst financial press release and blog portfolio

    Financial Portfolio

    Financial press releases and blogs – click on the corresponding icon to view


    Financial Portfolio
    liz ernst financial press release and blog portfolio
    Financial blogs financial press releases Portfolio
  • ….

    client blogs

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    client blogs
    Blog samples Portfolio
  • Portfolio

    Portfolio of archived press releases, blogs, web content, news articles, professional bios and more by Liz Ernst

  • articles

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    Business Articles News articles
  • Professional Bio Writing Services

    professional bio writing services



             Click to view bios


    Dynamic bio writing: it’s an art


    Who needs a professional bio? Most likely, you do. A bio is the story-based version of your professional life. Your bio includes some information that can be found in your CV or resume but the format is less formal. Your bio should be something people want to read—it highlights the areas of your career that you’re proud to share, and omits the unpleasant bits.  It’s all about you.     

    You need a bio to showcase your professional achievements and earn credibility in the eyes of current and potential clients, audiences, industry insiders and potential employers. Every career advancer and professional should have a professional bio. In today’s network-centric environment, people will “Google” you or search for you on LinkedIn. They want to check you out online, and your professional bio should engage them.      

    Your bio is a brand building marketing tool should entice a reader to contact you.    

    There is stiff competition in your world; a well-crafted bio sets you apart from the crowd. It’s essential to have a well-crafted, impeccably written bio that tells them what makes you unique. Your bio is the foundation of your personal branding toolkit, and it’s potentially the most important content you’ll have in your professional life.     

    Look good on paper. You never know who’s checking you out.

    Bios that work

    As a professional journalist and content writer I have collected hundreds of bios from professionals in a wide array of industries, for background in a story or article I was writing, to create a boilerplate for a press release, or simply to learn more about someone’s career history. I’m always surprised to find that only a small percentage of the bios I receive from accomplished professionals are good reads. The rest translate like a boring resume, rote bullet points about education, work experience, professional affiliations, awards, community service. Many are wordy, boring, stuffy, packed with meaningless business jargon or thrown together with little thought about piquing a reader’s interest.

    The bios that capture my attention are those that motivate me to want to know more about the person on paper.     

    Granted, the purpose of a bio is to highlight your skills and expertise, but it also serves as a marketing tool to promote you and your brand and attract business. This can be accomplished by including information that sets you apart, and is especially effective when it’s written in an engaging manner. Depending on your goals and audience, your bio can make readers smile, relate, and feel compelled to contact you.

    When I write a professional bio, I start with an interview and the basics—anything you’d like to send me—a CV or resume, and news articles in which you’ve been featured or quoted. I get a feel for your comfort level and what your goals are for the bio. I’ll take narrative license to make your bio engaging while keeping it professional. Then I’ll send you a draft to review, at which time you can decide what works for you, and where applicable, what doesn’t. Next I’ll edit the bio according to your feedback. You have the final say in the finished product.

    By working together, we can achieve a the bio that sets you apart, that intrigues readers, and motivates people to want to learn more about you and your professional offerings.

    Types of bios

    There are three types of bios that you will want to have on hand. If the idea of three bios makes you anxious, no need to worry—they all build on each other.

    The first type of bio you should have is the one-pager. This is the full-on bio you’ll rely on to create engagement with readers on the first read. If your bio does not grab the reader’s attention, you may not get another chance. You want the reader to feel an affinity toward you and what you offer in a way that connections are made and more familiarity is desired. Here are a few things that are important in your long bio:

    •  Identify who you are trying to connect with. The long bio should strive to make a genuine connection with that specific audience. This is where the bio should convey what you do and how you do it differently than everyone else in order to express your unique approach.

    •  Provide enough compressed background information to give readers a sense of where you’re coming from without overwhelming them with an exhaustive list of every single thing you have done.

    Your one-page bio may go through the most rounds of editing to achieve the perfect result, which is fine. Your readers only care about connecting with the person whose bio made such a compelling impression.

    The one-paragraph bio usually accompanies your work when it’s shared on the internet or in print—outside of your own site or blog. You may also want a condensed version of your long bio on the front page of your website, or at the end of every blog post, or in a press release boilerplate. You’ll find there are a wide variety of uses for the one-paragraph version, especially during book launches, conferences, speaking or teaching opportunities, and interviews.

    Readers tend to just skim this bio, so it needs to be written in a way that speaks directly to them.

    This type of short bio tends to venture out beyond your usual audience, so it may need tweaking from time to time to best reach different audiences.

    The Micro biography is basically one- or two- sentences that tells readers who you are and what is currently going on in your life. These are used for social media sites, and are most successful with a bit of humor injected.

    For many individuals, writing their own bio is uncomfortable. If you’re one of these people, your best bet is to hire a professional bio writer who knows what they’re doing. Bios written by folks who are squeamish over writing about themselves are usually ineffective. Your bio is a professional tool with an important purpose. Trusting a professional to get it done right is the best way to achieve results. 

    Since long version bios are written in the third person, you don’t have to worry that readers will assume it’s you singing your own praises. 


    professional bio writing services
    Professional Bio Writing Services
    Bios Professional bios
  • social media bios

    View social media bios

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    social media bios
    Bios Social Media Bios

  • Press Kits

    press kits


    press kits

    Click image above to view an e-press kit example

    Securing press coverage requires planning, consistent outreach, follow up and perseverance. To get started with an effective media relations campaign, you’ll need to plan well, and plan ahead. 

    However, before beginning any press outreach, the very first starting point of your media relations strategy should be to gather the information and collateral that needs to be incorporated in an electronic press kit.

    To be effective, your electronic press kit—like its printed predecessor— is expertly planned and constructed to assist members of the media in developing stories on your business, book release, products, services or band.  A press kit needs to provide all of the content a reporter, producer or blogger needs to  tell your brand or corporate story, and make the information they need readily available. The content of your electronic press kit will depend on the industry you’re in, the size of your business and the type of media and geographic range you’re targeting for coverage.

    ernstPR can create a beautiful electronic press kit for your organization, as this example created for a Minneapolis-based tech incubator demonstrates. We build them with WordPress software, starting at $250. Cost estimates will be provided in the form of a proposal within a day or two of receiving your request. 

    An electronic press kit can be created  to complement the look and feel of your brand, and is easily shared with members of the press.  It can be easily adapted to your WordPress site or a dedicated press tab on your company’s website all work well. Here is an example:

    To learn more, please click on the “get started” icon below.


    press kits
    Press Kits
    Portfolio Press Kits
  • Website content writing

    website content

    Website Content Writing & Development – below are just a few examples

    Click on images below to view full websites

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    high quality, search engine optimized website content
    blog content in your industry or market niche  •  effective landing pages

    free consultations

    website content
    Website content writing
    Portfolio Website content
  • social media content

    social media content

    Click on image below to view social media content by Liz Ernst

    social media content

    social media content
    social media content
    marketing memes social media content
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  • Blogs


  • Editing & Proofreading Services

    Editing & Proofreading Services
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expert content writing in a varied array of niches

specializing in authoritative content writing in these industries
Small business & Start-up branding

blogging, press releases, website content

Financial Planning & Retirement

blogging, press releases, website content

Medical Practice & Research

blogging, press releases, web content

Technology & Artificial Inteligence

blogging, press releases, website content

Aesthetic Medicine

blogging, press releases, website content

Author book launches

press releases

Stem Cell Medicine & Research

blogging, press releases, website content

Real Estate

blogging, press releases, website content

Enterprise Security Technology

blogging, press releases, website content


blogging, press releases, website content


blogging, press releases, website content

Arts & Entertainment

blogging, press releases, website content



get the content you need, when you need it
reach your target audience

Content really is is king, and one of the most valuable assets I create for my clients is great content. In addition to professional copy development and writing, I provide the services you need to get your message out there. From press release writing and distribution, to blogging, to social media posting and management, SEO and copy editing, I make sure your brand gets the visibility it deserves, through the content I write. Targeted SEO and distribution makes it all work together for maximum results. You want to reach your target markets, and that requires expertly written, engaging content. Remember, you're judged by the content you put out there.

  • Professional AP Style Press Release writing and distribuion

    Professional AP Style writing services and distribution options for every business need

  • Blogging, expert research, writing, & publication

    Engaging, search engine optimized blog writing, publishing and management

  • Social Media posting & management

    We populate your social media sites with new content regularly for maximum audience engagement

  • Premium website content writing, search engne optimzed

    Your content, polished and tweaked to perfection.




our team

Chief ink slinger
Position: financial guy
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