About Us website page

Boilerplate “About Us” Website Pages Sabotage Conversion Rates. Time to Tell Your Story

“About Us” website pages Storytelling is not something I ordinarily recommend for business website content, but a growing trend has organizations utilizing their “About Us” pages to share a more customer-centric story of their entrepreneurial and personal journeys, and what makes them special. In recent years, I’ve experienced a marked increase in clients requesting web[…]