target audience marketing

5 Reasons Your Business Needs Content Marketing (Guest blog)

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital
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Content development roi

Ask an expert: the ROI of content development that can’t be measured

Content Development ROI The following article from marketing expert James O’Gara explains the value of content development to businesses: Content development ROI that can’t be measured. When marketers make the case for investing in content development, the conversation frequently turns to ROI. Researchers often joke that if something cannot be measured then it does not
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