April 2, 2016

About

Liz Ernst story ernstPR freelance writing services

press release writing

Liz Ernst

People are always asking me, “Hey Liz, what’s your game? Can anybody play?

Being the consummate professional that I am, I suppress the urge to break out singing a classic About Liz Ernst song.  So I say, I write stuff. I write stuff on a broad range of topics for a host of markets and industries, a diverse group of clients, and an array of newspapers, magazines and industry journals.

In a nutshell, I’m a freelance journalist, copywriter and content marketing strategist. For more than 20 years, I have divided my time between writing for a living and providing consulting services to entrepreneurs, start-ups, small- to medium-sized businesses and professionals like these folks:

They come to me looking to tell their stories, establish and grow their organizations’ online and media presence, reach target audiences, increase lead-generating traffic to their websites, market their brand, their products and their services creatively and virally. They come to me because they want to compete with deep pocket corporate rivals on a level playing field.

What makes my services different?

I offer professional PR, marketing and writing services on par with (usually better than) extortionate boutique firms at a fraction of the cost. Why, you ask? Because I actually believe that every struggling small business owner, start-up, and entrepreneur deserves access to the same high quality PR, marketing and professional writing services that their corporate competitors can purchase liberally, like weed in Harlem.

You already know that brand promotion and visibility are critical to a young business’s short- and long-term success, especially in a sea of options. That’s right, I’m a sucker for small business visionaries and their counterparts in the professional services sector. They’re the innovators, job creators, contributors to the community and the backbone of economic stability that defines a civilized society. I do not know a single small business owner whose employees’ wages are so paltry, they qualify for food stamps.

There’s also something extremely appealing about working with entrepreneurs, startups, and young professionals intent on growing their companies according to their own unique vision and culture, with no resemblance to traditional corporate culture to be found. These innovators work differently than their corporate peers. They create, develop, make mistakes, learn from their mistakes and move forward, instead of wallowing in a self-induced cloud of failure. they don’t follow instructions. they do take initiative. conservative decision making is not a part of their vocabulary. they make risky decisions and take ownership. they color outside the lines.

They inspire me to discover new approaches, new challenges and better mousetraps every day.

If you’re interested in how I can help your business get its brand on, please send me an  and we’ll schedule time to chat. I provide a free initial consultation to ascertain a potential client’s marketing and PR goals, and prepare a comprehensive and flexible strategy customized to meet their needs and budgets. I do not demand a monthly retainer. You’re welcome.


Liz Ernst story
People are always asking me, “hey Liz, what’s your game? Can anybody play? Being a consummate professional, I suppress the urge to break into song. Instead, I explain to them that I write stuff. I write stuffon a broad range of topics in any genre for an array of markets and industries, a diverse group of clients, and a host of online and print newspapers and magazines.
Liz Ernst story

In a nutshell, I’m a freelance journalist, copywriter and content marketing strategist. For more than 20 years, I have divided mytime between writing for a living and providing consultingLiz Ernst story

services to entrepreneurs, start-ups, small- to medium–sized businesses, professionals including financial planners, physicians, attorneys, engineers and insurance brokers, tech leaders andinnovators, nonprofits, independent operatives, authors, designers and other movers and shakers. They come to me looking to establish and grow their organization’s online and media visibility, reach target audiences, increase lead-generating traffic to their websites and brick and mortars, market products and services creatively and virally, and compete on a level playing field with deep pocket corporate rivals for consumer attention. What makes ernstPR different? I offer professional PR, marketing and writing services on par with (usually better than) extortionate boutique firms at a fraction of the cost. Why, you ask? I actually believe that every small business owner, start-up founder, and entrepreneur deserves access to the samehigh quality PR, marketing and professional writing services at affordable rates that large corporations can purchase in bulk like weed in Harlem. You already know that brand promotionand visibility are critical to start-up and small business’s short- and long-term success, especially in a sea of competitors, some of whom can afford ubiquitous ad campaigns that saturate consumer space That’s right, I’m a sucker for small business leaders and their counterparts in the professional services sector. They’re the innovators, job creators, contributors to the community and the backbone of economic stability that defines a civilized society. I do not know a single small business owner whose employees’ wages are so paltry, they qualify for food stamps.
Liz Ernst story

I provide free initial consultations to review each potential client’s marketing and PR goals and provide a comprehensive and flexible strategy customized to meet their needs and budgets. For the uninitiated, I make sure to explain strategies, tools and projected costs thoroughly. I do not demand a monthly retainer. You’re welcome. My super powers include savant-like communication skills, and my ability to quickly grasp the big picture as well as the minutia of an industry or organization in order to write expertly about each client’s products, services, and industry trends. My reputation for dependability rivals death and taxes. That, and I am a baby whisperer.
Liz Ernst story

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Liz Ernst story