January 11, 2017

Boilerplates

Boilerplates
1. Standardized text added to a press release that provides basic, homogenized company background and occasional disclaimers. Here is an example of a traditional boilerplate: 

Founded in 1992, AACME Brands, a leader in innovative home products, was established to manufacture and sell household convenience goods. Winner of more than 200 international home innovation awards and recognitions, AACME is America’s one-stop shop for a wide variety of unique household items. Since 1992, AACME Brands has manufactured more than 10,000 household items and parts to make everyday living easier. For more information, please visit http://www.aacmebrands.com.

The term “boilerplate” originated back in 1892, when the American Press Association (APA) shared a building in Chicago with a sheet-iron processing plant.  News printers began referring to the noisy APA offices as “a boilerplate factory,” and boilerplate was adopted as the term used to refer to the third-rate filler that the syndicated news agency turned out. The label continues today, referring to the filler used at the end of press releases to provide basic information about the company or individuals featured in the release, and reused with little or no changes in all subsequent press releases.