target audience marketing

5 Reasons Your Business Needs Content Marketing (Guest blog)

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital
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Content development roi

Ask an expert: the ROI of content development that can’t be measured

Content Development ROI The following article from marketing expert James O’Gara explains the value of content development to businesses: Content development ROI that can’t be measured. When marketers make the case for investing in content development, the conversation frequently turns to ROI. Researchers often joke that if something cannot be measured then it does not
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outsource content writing

Entrepreneur Magazine’s Sulan Patel shares his pragmatic take on outsourcing

Outsource content writing It’s good for your bottom line and your work/life balance According to “Entrepreneur” contributor Sujan Patel, outsourcing can provide continuity,, reduce costs, shift more revenue to operational expense control, and contribute to the growth of your business. It can also improve your work/life balance. #1 task to outsource on Patel’s list? Content creation.
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outsourcing content

Great content makes you smarter, taller, and better looking.

Engaging website and blog content can make you taller, smarter, and better-looking to your target market. Skimpy or sub-par content will cost you money—and customers. Have you ever come across a blog or website and been really impressed with the quality and relevance of the writing and the information provided? Are complex topics conveyed in
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