August 28, 2017

Content Marketing

content marketing

Content marketing should be agile and robust

Your target customers want each interaction with you to feel genuine. The right content helps meet their expectations quickly and efficiently. The right content needs the right copywriter.


Content marketing and your website

whether from web and mobile sites or screens at physical sites, your content should deliver a personalized and connected experience to every visitor searching for your products or services.

Content marketing and your target market communities

A strong online presence attracts visitors and encourages customer loyalty. Provide them with engaging blogs and informative website and social media content—places where they engage with you and with each other.

If you’re interested in marketing your business online (if you aren’t already, you should be), you have probably heard plenty of buzz about content marketing. It’s everywhere you look; it is the marketing force of the digital age.

CONTENT MARKETING is creating and sharing valuable and easily accessed content on the web to attract and convert leads into customers, and customers into repeat buyers. The type of content you share is relevant to the products and services you sell. Successful content educates and informs people so that they know, like, and trust you enough to do business with you.

 

But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services?

CONTENT MARKETING uses your website’s content, blogs, video, and social media as a vehicle.

COPYWRITERS write inviting headlines, persuasive landing pages, and engaging content.

In a successful online marketing strategy, they work together.

Content marketing is being used by 86% of businesses today. But effective content marketing requires the right professional to make it work.

EFFECTIVE CONTENT MARKETING harnesses the persuasive power of high-quality copywriting.

When you enlist a proven copywriter to create your online content, you’ll find readers will:

  • Subscribe to your content
  • Return to your site
  • Share your content with others

This is how content marketing establishes audiences that are loyal to your business.

There’s an enormous audience out there for your products and services. But there’s an equal number of companies and brands competing for those same audiences. You need consistent, professional content development services to stand out, stay on top, and continue to grow your business.

Liz Ernst will establish the optimal combination of copywriting and content marketing strategies for your organization.

Contact Liz today for more information on content marketing services.