Content marketing generates more than three times as many leads as outbound marketing and costs 62% less.
Content marketing is not only much cheaper than outbound marketing; it also generates more leads. (source: DemandMetric)
62% of companies outsource their content marketing. (source: DemandMetric)
Outbound marketing is the old way of doing business. Outbound marketing is made up of mainly of promotional messages intended to tell consumers how great a business’s brand, product, or service is. These promotional messages (ads) are distributed to consumers whether or not they want to see them. They’re pushy, intrusive, and interruptive.
Truth is, today people generally don’t respond to this type of product-pushing. There are better ways for brands to engage with consumers. This is where content marketing comes in. Busy companies have taken to outsourcing their content marketing for high-quality, professional results and amazing ROI.
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