Make them say your name. That’s right. Louder!

Make them say your name.

Growing a business means marketing your brand effectively. You need to build an online presence that stands out. The road to outstanding online visibility combines high quality content and SEO to raise consumer awareness to your brand’s products and services. I’m talking relevant website and blog content, super-charged with essential search engine optimization (SEO) strategies.

Content is king. SEO drives King Content to specific and defined audiences through search engines.

You want to make them say your name.

Today’s high-tech digital environment has rewritten the PR/marketing playbook in ways that are still unrecognizable to many business owners.

So, when business owners tell me they’re nervous about lagging sales and diminishing leads, the first thing I look at is their content.

Make them say your name
True fact: A business’s website content is its number one most important marketing tool for lead generation and brand awareness. It’s the center of any organization’s “do-or-die” universe.

My job is to craft high-caliber content—not just website content, but blog content and content for social media as well. Content for consumers who are looking to buy what you have, if they can only find you. By combining professionally written, quality content with optimization strategies that help your brand stand out in a sea of competitors, you capture the attention of target audiences. It’s a challenge that requires expert content writing skills, market research know-how, search engine optimization expertise, a ton of time, and no other work responsibilities. Those who think they can do this themselves or in-house to save a buck will be the first to shutter their doors. Unless there is a professional writer with SEO expertise on staff, this job demands outsourcing.

Outsourcing your content—the ROI is to die for.

Outsourcing your content is the most cost-effective way to compete in today’s very crowded, very competitive business market. In fact, your competitor is already outsourcing his content to a professional, and it’s his name (or her name) your customers are saying.

There’s still a lot of work to be done to help business owners who haven’t already done so embrace the SEO/content-rich/customer-centric marketing platform that will ultimately decide which companies will grow and thrive, and which become another statistic in the chronicles of failed businesses.

I want all my clients to land in the first category. Their success is my success

Traditional marketing methods are history, a casualty of the digital revolution. Time to bury them and move forward. It’s time to make them say your name.

To learn more about content marketing and how it can help increase leads and attract your target customers, email me at liz@ernstpr.com.