The value of outsourcing your business blog writing and management
On average, companies with blogs produce 67% more leads per month than those without a blog (Source: DemandMetric)
53% of marketers say blogging is their top content marketing priority. (Source: HubSpot)
Between lead generation, brand awareness, SEO, and thought leadership — there are few areas of marketing that don’t benefit from blogging.
Many businesses maintain a blog simply for the purpose of SEO. Indeed, a blog is a great way to ensure that your website accomplishes your goals in terms of keyword density and page relevance. However, while SEO is a legitimate (and essential) reason to maintain a blog for your business, the real value of a blog goes far beyond keyword density and landing page relevance.
A blog connects customers and prospective customers to your business, and assures them that your business is alive, well, and bustling. It demonstrates that you are actively paying attention to trends and changes in your industry.
Additionally, blogs play a crucial role in lead generation. The need for information or answers to questions is a primary trigger for leading people to contact a business. The business that provides customers with straightforward answers through a blog is much more likely to receive those customers’ business. For example, a pharmacy that posts short articles about how to treat common ailments, or give prospective customers advice on how to prevent common seasonal illnesses builds a relationship with customers and potential customers, and shows that the pharmacy’s owner is both knowledgeable and dedicated to providing value to consumers.
Outsourcing your business blog to a seasoned, professional business blogger offers great ROI. While extremely beneficial, blog writing takes time and requires professional writing skills, and expertise in SEO, market research, and search engine algorithms. Blogs need to be posted consistently, at least a few times per month. They must be high-quality, relevant, and engaging to attract target customers and boost your search engine ranking. The demands of consistent blogging makes it easy to see why so many business blogs go stale, and in turn, fail to achieve effective results. When you’re running a business, other things come first.But a neglected blog can do real damage to your business’s growth.
When was your business blog last updated?
Unfortunately, many business blogs go without a new blog post for weeks or even months at a time. Their website traffic and SEO plunges, damaging visibility and the business’s reputation.
What are the benefits of outsourcing your blog?
Regardless of how busy you are, outsourcing ensures that your blogs will be professionally researched and written to ensure that quality is consistent, and posted regularly so potential customers can find them and read them. A professional blogger can establish a good strategy for sharing your blogs to make the most of them.
Customer loyalty, attraction, and retention.
High-quality, engaging, regularly published blog posts showcase your business’s commitment to reaching out to customers. A good mix of informative content, insight into your business’s story, and blogs that discuss current trends and news in your industry keep readers coming back for more. This is how valuable leads are generated.
Outsourcing your business blogging