Copywriting is the art of persuasive writing at its best. It takes a robust combination of approach, knowledge, style, and craftsmanship to write copy that can effectively persuade your target audience, and increase visibility for your business or professional organization.
The primary goal of copywriting is to create a core message that distinctly expresses your brand’s value. I specialize in developing unique copy specifically customized for individual startups and growing businesses. Working with market research and SEO tools, I create customer-driven content that communicates your products and services in a way that motivates your target audiences within 5 seconds of arriving on your landing page.
A professional copywriter can:
• Drive traffic to your website
• Increase conversions
• Enhance your organization’s image
• Increase online visibility
• Communicate with potential customers in a way they understand & can relate to
• Reinforce branding
• Deliver actionable copy
• Increase your sales
• Develop copy that works from a potential customer’s perspective
Copywriting is critical for the growth of your business or professional organization, whether you’re a start-up, enterprise, or professional services provider. Chances are, you haven’t paid much attention to your copywriting until now. Professional copywriting can help your organization in a number of ways:
Clear and succinct copy is essential for making sure that employees understand theirjobs, including compensation, benefits, responsibilities, and organizational rules and expectations. Partners also need to clearly understand their roles in relation to the business or firm, what they can expect from the organization, and what the organization expects from them.
When the copy you share with these people isn’t clear and concise, you put yourself at risk of anything from minor misunderstandings to major lawsuits for breach of contract. Everything from your employee handbook to your emergency procedures, safety requirements in the workplace, sexual harassment policy, visitor policies, and other important information should be developed by a professional copywriter who can produce comprehensive copy that everyone can understand and meets all legal requirements to protect you and your business
With the public
When you produce product or service descriptions, contracts, agreements or other content related to your customers or the public, your copy needs to be clear, factual, and comprehensive in order to prevent the impression that customers or potential customers are being misled in any way. There can be financial and legal ramifications to content accuracy as well.
For instance, if your in-house staffer who is not a professional copywriter but is assigned copywriting tasks makes a mistake such as claiming that a length of fabric on sale is 3 yards wide instead of 3 feet wide, you may be dealing with some unhappy customers who will demand refunds or the remainder of the fabric they’re owed. You can lose customers who no longer trust your business after just one mistake, regardless of how innocent. Unhappy customers will relay their negative experience to others on social media and through word-of-mouth, which will cut into your ability to gain new customers. In fact, a mistake in your copy can turn into a PR nightmare that damages your company’s reputation in the short- and long-term. The quality of your copywriting impacts an organization both inside and out. Outsourcing a professional copywriter can actually save you money, and the ROI is tangible.
Unprofessional copywriting sends a negative message
More than 90 percent of first-time visitors to your website sum up your organization within a minute or two. Even if your website is beautifully designed with cool graphics, it’s your content that will make the first impression, and you know what they say about first impressions—there’s no second chance.
When your copy is weak, unengaging, dated, or contains misspells, grammatical and punctuation errors, missed words, it sends the message that the organization is sloppy and lazy. Potential customers, competitors, and other business leaders are left with the impression that something’s amiss if so little attention is paid to the content, which serves as the voice of the company. They’ll exit your website and move on to your competitor’s website, and they will keep searching until they find a site that offers what they want. They want content that reassures them that the business is competent and considerate enough to make sure the copy is written to engage and gain their trust.
Businesses that don’t make high-quality copy a priority struggle with earning customer loyalty and trust. After all, if a business reflects sloppiness in the copy that is supposed to motivate potential customers to buy their products and services, how are they to believe that its products/services, industry expertise, and customer service won’t be just as sloppy? If you’re among the (too) many business owners and professional service providers who underestimate the power of your content’s influence on your reputation and lead generation, you’re losing sales. The cost of outsourcing your copywriting to a professional will be repaid in short order, and the long-term ROI will solidify the value of hiring a professional copywriter.