Professional AP Style press releases
written by an experienced journalist
The most successful people and organizations understand the impact that a press release can have in their industries. Bill Gates of Microsoft, Mark Zuckerberg of Facebook, Tim Cook of Apple—these guys distribute sometimes hundreds of press releases in a week as part of their long-term strategy to maintain press attention and reinforce brand awareness among their target markets.
While most businesses don’t issue press releases as frequently and in such high volume, most business owners understand their importance in an overall PR and marketing strategy.
When should you issue a press release?
Most business owners, entrepreneurs, start-ups, and professionals find the need for a press release to announce :
• Business launch
• New website launch
• New office opening
• Blog launch
• New product or service launch
• New hires , employee promotions
• An award received by the business or a member of their organization
• Community or charity involvement
• Other special events
A professionally-written press release is an important tool for raising media and community awareness of a newsworthy event. As a seasoned journalist, I have the skills and experience to produce a polished and professional, AP Stylepress release that media outlets will publish. Regardless of the complexity of your news announcement, I am adept at writing press releases in a way that is highly readable and comprehensible to the general public while maintaining the market or industry-specific standards and integrity of the news being reported.
Professionally written to AP Style journalism standards
As a veteran journalist with more than 20 years’ experience writing high-quality news releases that get noticed, you can expect press-ready quality written to professional AP Style writing standards, screened for accuracy and search engine optimized to reach your target audience.
I know how to craft press releases that are informative and engaging. My writing style accommodates readers in the general public as well as industry professionals.
Once your release is written, a first draft is delivered to you via email for review. If edits are requested, simply annotate the draft copy and send it back to me. I’ll have a second draft with your revisions back to you usually within a few hours.
I guarantee my press releases meet industry compliance requirements and the strict guidelines of wire service distributors and media outlets
Qualified press release writerOpportunities
When the time comes for your organization to issue a press release, you want to make sure the writer is not just a clever wordsmith; Copy writers without a journalism background are not good candidates entrust with your press release writing.
News writing is a very specialized field, requiring four years of journalism studies at the university level, and field experience after graduating. News writing has very specific rules for spelling, abbreviations, punctuation, and style with which non-journalists simply aren’t familiar.
You risk your press release being rejected by wire services or media outlets if it’s not up to AP standards, which can be a frustrating waste of time and money. It is essential to delegate your press release writing to a qualified journalist to ensure your release will be accepted and published by legitimate news organizations.
Wire service distribution
When requested, I offer distribution options through top syndicated wire services to fit a range of budgets. From initial contact, through the process of researching, writing, search engine optimizing, and getting it to the media in press-ready format, I do all the heavy lifting for you, and with fast turn-around.
Request a free, no-obligation quote or consultation