Today, search engine optimization (SEO) is necessary for every writer of online content—whether it’s blogs, website content, or marketing copy—to understand and master.
What is SEO?
In short, Search engine optimization is a set of rules that must be incorporated in content in order for search engines like Google to find them and make them discoverable to people searching for specific content. Solid SEO improves the search engine rankings for your posts; the higher the ranking, the more people will click on your link.
In addition, SEO a great way to increase the quality of your blog or site by making them user- friendly, faster and easier to navigate.
SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why is SEO important?
In today’s competitive markets, SEO has never been more important. Search engines serve millions of users every day who are looking for information on products and services. They’re looking for answers to their questions or for solutions to their problems.
Any organization with a website, blog or online store can utilize SEO to help grow their business and meet their objectives.
Search engine optimization is essential because:
- The majority of search engine users are more likely to click on one of the top suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store your content needs to be in a top position is search results.
- Good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for specific keywords increases the trust people place in your website.
- SEO benefits the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ and other social media channels.
- SEO is important for a website to run smoothly.
- SEO can give you an edge over your competition. If two websites are selling the same thing, the search engine optimized website is more likely to attract more customers and make more sales.