Writing effective headlines today has more to do with SEO and following traditional AP Style guidelines than witty shibboleth any day.
In today’s fully evolved digital media universe, blogs need to be relevant, high quality, and useful — and it can’t hurt to be fun. Here are our picks for the best company blogs that strengthen PR programs.
Done correctly, press releases are as important for getting information about your business to the public today as they were when they were first used in 1955.
Top bloggers know that in order to make the strongest possible impact, their writing needs to speak to the audience’s interests and answer their questions. In fact, targeting the message to your specific audience is crucial to a great blog.