outsourcing copywriting

64 percent of B2B marketers outsource their demanding copy needs. Should you?

Outsourcing copywriting: weighing the benefits of outsourcing content writing or doing it DIY Have you been mulling over the possibility of outsourcing your critical content to a professional copywriter? It’s an important consideration for any business owner, and the best way to make the best decision is to fully understand how much you can do
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content marketing strategy

Overall content marketing strategy leads to a 2,000% boost in traffic, 40% boost in revenue

Overall content marketing strategy boosts leads and revenue An overall content marketing strategy leads to a 2,000% boost in blog traffic and a 40% boost in revenue (source: Marketing Sherpa) What is content marketing? Content marketing is a strategy for marketing a brand based on the creation of relevant, informational, and engaging content to attract
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SEO lead generation

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate. SEO lead generation out-performs outbound leads by nearly 13% SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source: Search Engine Journal) Today, search engines like Google have
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Companies with blogs produce 67% more leads per month than those without a blog

Companies with blogs produce 67% more leads per month than those without a blog The value of outsourcing your business blog writing and management On average, companies with blogs produce 67% more leads per month than those without a blog (Source: DemandMetric) 53% of marketers say blogging is their top content marketing priority. (Source: HubSpot) Between lead
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