free PR tip

Free PR tip for career seekers

Posting cynical comments about an employer on social media can cost employees and job and career seekers dearly Commor Riley’s legendaty “Cisco Fatty” tweet  should be a cautionary tale for job hunters and career seekers everywhere. Riley, a UC Berkley grad, was offered a job at Cisco—a worldwide leader in internet networking. Riley shared her feelings
-> Continue reading Free PR tip for career seekers

outsourcing copywriting

64 percent of B2B marketers outsource their demanding copy needs. Should you?

Outsourcing copywriting: weighing the benefits of outsourcing content writing or doing it DIY Have you been mulling over the possibility of outsourcing your critical content to a professional copy writer? It’s an important consideration for any business owner, and the best way to make the best decision is to fully understand how much you can
-> Continue reading 64 percent of B2B marketers outsource their demanding copy needs. Should you?

SEO lead generation

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.

SEO lead generation out-performs outbound leads by nearly 13% SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source: Search Engine Journal) Today, search engines like Google have become the directory that consumers use to find what they want. Companies that show
-> Continue reading SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.

Companies with blogs produce 67% more leads per month than those without a blog

The value of outsourcing your business blog writing and management On average, companies with blogs produce 67% more leads per month than those without a blog (Source: DemandMetric) 53% of marketers say blogging is their top content marketing priority. (Source: HubSpot) Between lead generation, brand awareness, SEO, and thought leadership — there are few areas of marketing
-> Continue reading Companies with blogs produce 67% more leads per month than those without a blog

content marketing solutions

Content marketing generates more leads at a fraction of the price

Content marketing generates more than three times as many leads as outbound marketing and costs 62% less. Content marketing is not only much cheaper than outbound marketing; it also generates more leads. (source: DemandMetric) 62% of companies outsource their content marketing. (source: DemandMetric) Outbound marketing is the old way of doing business. Outbound marketing is made
-> Continue reading Content marketing generates more leads at a fraction of the price

Marketing Mindset

Develop a Marketing Mindset in 2018

27 Tips to help Small Business Owners Develop a Marketing Mindset in 2018 There’s no time like the New Year for evaluating your business’s marketing strategies over the past year. What definitive steps did you take in 2017 to raise brand awareness, engage target audiences, and boost your Google ranking? How did your website traffic
-> Continue reading Develop a Marketing Mindset in 2018

9 Ways Your Website Could be Sabotaging Business Growth

  Not sure if your website is contributing to your company’s growth goals? Consider your own experiences conducting online searches. You land on a website that appears outdated, amateurish, unprofessional, fails to show value for customers, contains spelling or grammatical errors in the content, or appears neglected. People draw some assumptions about a company from its website,
-> Continue reading 9 Ways Your Website Could be Sabotaging Business Growth

business blogging

Business that blog Produce 67% More Leads Per Month Than Those That Don’t

Businesses That Blog Produce 67% More Leads Per Month Than Those That Don’t Many business owners imagine that blogging is something people do for pleasure. After all, aren’t blogs for folks who like to write about last night’s dinner, or the new needlecraft project they’ve started? Not at all.   Businesses are blogging about relevant
-> Continue reading Business that blog Produce 67% More Leads Per Month Than Those That Don’t

HIRE ME!