Here I share tips, observations, and guidelines for writing high-quality content to
boost online visibility. Please feel free to comment, commiserate or ask a question.
Free PR tip for career climbers
By Liz Ernst
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June 27, 2018
Free PR tip for career climbers Posting cynical comments about an employer on social media can cost employees, job...
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64 percent of B2B marketers outsource their demanding copy needs. Should you?
By Liz Ernst
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February 7, 2018
Outsourcing copywriting: weighing the benefits of outsourcing content writing or doing it DIY Have you been mulling over the possibility...
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Overall content marketing strategy leads to a 2,000% boost in traffic, 40% boost in revenue
By Liz Ernst
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February 7, 2018
Overall content marketing strategy boosts leads and revenue An overall content marketing strategy leads to a 2,000% boost in blog...
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SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.
By Liz Ernst
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February 7, 2018
SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate. SEO lead generation out-performs outbound leads...
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Companies with blogs produce 67% more leads per month than those without a blog
By Liz Ernst
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February 7, 2018
Companies with blogs produce 67% more leads per month than those without a blog The value of outsourcing your business...
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Content marketing generates more leads at a fraction of the price
By Liz Ernst
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February 6, 2018
Content marketing generates more than three times as many leads as outbound marketing and costs 62% less Content marketing is...
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Sage advice for small business owners, entrepreneurs, and startup founders to boost growth in 2018
By Liz Ernst
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January 2, 2018
Remember the best business advice you ever got? What was the best business or career advice you ever received? Leave...
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Develop a Marketing Mindset in 2018
By Liz Ernst
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January 1, 2018
27 Tips to help Small Business Owners Develop a Marketing Mindset in 2018 There’s no time like the New Year...
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