Here I share tips, observations, and guidelines for writing high-quality content to
boost online visibility. Please feel free to comment, commiserate or ask a question.

 

Free PR tip for career climbers
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Free PR tip for career climbers

Free PR tip for career climbers   Posting cynical comments about an employer on social media can cost employees, job...
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64 percent of B2B marketers outsource their demanding copy needs. Should you?
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64 percent of B2B marketers outsource their demanding copy needs. Should you?

Outsourcing copywriting: weighing the benefits of outsourcing content writing or doing it DIY Have you been mulling over the possibility...
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Overall content marketing strategy leads to a 2,000% boost in traffic, 40% boost in revenue
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Overall content marketing strategy leads to a 2,000% boost in traffic, 40% boost in revenue

Overall content marketing strategy boosts leads and revenue An overall content marketing strategy leads to a 2,000% boost in blog...
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SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.
Blog Blog Liz Ernst

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate. SEO lead generation out-performs outbound leads...
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Companies with blogs produce 67% more leads per month than those without a blog
Blog Blog Liz Ernst

Companies with blogs produce 67% more leads per month than those without a blog

Companies with blogs produce 67% more leads per month than those without a blog The value of outsourcing your business...
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Content marketing generates more leads at a fraction of the price
Blog Blog Liz Ernst

Content marketing generates more leads at a fraction of the price

Content marketing generates more than three times as many leads as outbound marketing and costs 62% less Content marketing is...
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Sage advice for small business owners, entrepreneurs, and startup founders to boost growth in 2018
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Sage advice for small business owners, entrepreneurs, and startup founders to boost growth in 2018

Remember the best business advice you ever got? What was the best business or career advice you ever received? Leave...
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Develop a Marketing Mindset in 2018
article writing Blog Blog Liz Ernst

Develop a Marketing Mindset in 2018

27 Tips to help Small Business Owners Develop a Marketing Mindset in 2018 There’s no time like the New Year...
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A Bad Website is like a Grumpy Salesperson: 9 Ways Your Website Could be Sabotaging Business Growth
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A Bad Website is like a Grumpy Salesperson: 9 Ways Your Website Could be Sabotaging Business Growth

A  Bad Website is like a Grumpy Salesperson: 9 Ways Your Website Could be Sabotaging Business Growth   Not sure...
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Businesses that blog Produce 67% More Leads Per Month Than Those That Don’t
Blog Blog Liz Ernst

Businesses that blog Produce 67% More Leads Per Month Than Those That Don’t

Businesses That Blog Produce 67% More Leads Per Month Than Those That Don’t Many business owners imagine that blogging is...
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