Businesses That Blog Produce 67% More Leads Per Month Than Those That Don’t

Many business owners imagine that blogging is something people do for pleasure. After all, aren’t blogs for folks who like to write about last night’s dinner or the new needlecraft project they’ve starte

Not at all.

business bloggerBusinesses are blogging about relevant product and service information and industry trends, information that target audiences are searching for online. More than 6.5 billion online searches are conducted daily worldwide, and many of those searches are for products and services consumers are looking to buy.

Blogging has become a powerful element of business marketing strategies. A blog communicates directly with target audiences, which is something they want and even expect. In fact, posting custom blog content makes 60% of prospective customers feel better about a company, and they’re more likely to do business with that company. If you don’t have a business blog yet because you’re too busy you haven’t mastered SEO or you don’t know where to start, this is a perfect task for outsourcing to a professional. The fees you pay will come back to you in spades in ROI.

Did you know:

On average, Businesses that Blog produce 67% more leads per month than those that don’t (source: HubSpot)

On average, Business blogging leads to 55% more website visitors (source: HubSpot)

business blogger Liz Ernst