free PR tip

Free PR tip for career seekers

Posting cynical comments about an employer on social media can cost employees and job and career seekers dearly Commor Riley’s legendaty “Cisco Fatty” tweet  should be a cautionary tale for job hunters and career seekers everywhere. Riley, a UC Berkley grad, was offered a job at Cisco—a worldwide leader in internet networking. Riley shared her feelings
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outsourcing copywriting

64 percent of B2B marketers outsource their demanding copy needs. Should you?

Outsourcing copywriting: weighing the benefits of outsourcing content writing or doing it DIY Have you been mulling over the possibility of outsourcing your critical content to a professional copy writer? It’s an important consideration for any business owner, and the best way to make the best decision is to fully understand how much you can
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SEO lead generation

SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.

SEO lead generation out-performs outbound leads by nearly 13% SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source: Search Engine Journal) Today, search engines like Google have become the directory that consumers use to find what they want. Companies that show
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Companies with blogs produce 67% more leads per month than those without a blog

The value of outsourcing your business blog writing and management On average, companies with blogs produce 67% more leads per month than those without a blog (Source: DemandMetric) 53% of marketers say blogging is their top content marketing priority. (Source: HubSpot) Between lead generation, brand awareness, SEO, and thought leadership — there are few areas of marketing
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content marketing solutions

Content marketing generates more leads at a fraction of the price

Content marketing generates more than three times as many leads as outbound marketing and costs 62% less. Content marketing is not only much cheaper than outbound marketing; it also generates more leads. (source: DemandMetric) 62% of companies outsource their content marketing. (source: DemandMetric) Outbound marketing is the old way of doing business. Outbound marketing is made
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Marketing Mindset

Develop a Marketing Mindset in 2018

27 Tips to help Small Business Owners Develop a Marketing Mindset in 2018 There’s no time like the New Year for evaluating your business’s marketing strategies over the past year. What definitive steps did you take in 2017 to raise brand awareness, engage target audiences, and boost your Google ranking? How did your website traffic
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9 Ways Your Website Could be Sabotaging Business Growth

  Not sure if your website is contributing to your company’s growth goals? Consider your own experiences conducting online searches. You land on a website that appears outdated, amateurish, unprofessional, fails to show value for customers, contains spelling or grammatical errors in the content, or appears neglected. People draw some assumptions about a company from its website,
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business blogging

Business that blog Produce 67% More Leads Per Month Than Those That Don’t

Businesses That Blog Produce 67% More Leads Per Month Than Those That Don’t Many business owners imagine that blogging is something people do for pleasure. After all, aren’t blogs for folks who like to write about last night’s dinner, or the new needlecraft project they’ve started? Not at all.   Businesses are blogging about relevant
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WordPress websites built

Clean, simple, responsive Word Press Website or Blog Site development, Customization, and SEO starting at just $250!

Simple WordPress websites built starting as low as $250! WordPress Websites Built! Get a clean, simple, and professional WordPress website or blog site (up to five pages) for as little as $250! That includes site development, customization, and SEO! 2-3 week turn-around! Click on this:   to send us your inquiry and include your contact information—Liz
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target audience marketing

5 Reasons Your Business Needs Content Marketing (Guest blog)

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital
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Content development roi

Ask an expert: the ROI of content development that can’t be measured

Content Development ROI The following article from marketing expert James O’Gara explains the value of content development to businesses: Content development ROI that can’t be measured. When marketers make the case for investing in content development, the conversation frequently turns to ROI. Researchers often joke that if something cannot be measured then it does not
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outsource content writing

Entrepreneur Magazine’s Sulan Patel shares his pragmatic take on outsourcing

Outsource content writing It’s good for your bottom line and your work/life balance According to “Entrepreneur” contributor Sujan Patel, outsourcing can provide continuity,, reduce costs, shift more revenue to operational expense control, and contribute to the growth of your business. It can also improve your work/life balance. #1 task to outsource on Patel’s list? Content creation.
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outsourcing content

Great content makes you smarter, taller, and better looking.

Engaging website and blog content can make you taller, smarter, and better-looking to your target market. Skimpy or sub-par content will cost you money—and customers. Have you ever come across a blog or website and been really impressed with the quality and relevance of the writing and the information provided? Are complex topics conveyed in
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Make them say your name

Make them say your name. That’s right. Louder!

Make them say your name. Growing a business means marketing your brand effectively. You need to build an online presence that stands out. The road to outstanding online visibility combines high quality content and SEO to raise consumer awareness to your brand’s products and services. I’m talking relevant website and blog content, super-charged with essential
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Copywriting brief

The Copywriting Brief: The Key to Awesome Content, Plus a Downloadable Template to Make it Easy

Copywriting brief When it comes down to capturing compelling content for your blogs, website, social media or marketing campaigns, business owners who take a few minutes to brief their copywriter gain a huge advantage time-wise and budget-wise. You may feel that the time spent writing a copywriter brief takes just as long as it would
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About Us website page

Boilerplate “About Us” Website Pages Sabotage Conversion Rates. Time to Tell Your Story

“About Us” website pages Storytelling is not something I ordinarily recommend for business website content, but a growing trend has organizations utilizing their “About Us” pages to share a more customer-centric story of their entrepreneurial and personal journeys, and what makes them special. In recent years, I’ve experienced a marked increase in clients requesting web
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outsource

Don’t go out of business. Outsource.

Finding Outsource a capable freelancer to write financial copy, whether it’s for blogs, press releases or website content, can seem daunting. Outsource Conveying the intricacies of money, retirement, https://ernstpr.com        investing, regulation and budgeting with authority and credibility in a way that is both readable and engaging requires a talented writer with a
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