press release distribution services

Press Release Distribution Services

Effective press release distribution is critical to the success of your newsworthy message. Experience, knowledge of how news agencies tick, and keen SEO skills are key to maximizing your release’s chances for success.

We’ve been distributing press releases for our clients for many years. Based on much experience and hindsight, we have whittled the choices of distribution services we offer down to two that provide the very best bang for the buck: PRLeap and PRWeb.

PRLeap and PRWeb provide complete analytics reports after your release has been disseminated so you can review where your press release went, and which media outlets published it. The analytics reports include links to the live release which we recommend adding to your website’s blog and social media pages. Additioally, PRWeb and PRLeap both keep your release live online and searchable through Google, Yahoo,

and other search engines forever


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I’ve worked with dozens of wire distribution services over the years and these two have consistently proven to be the most reliable and effective when it comes to targeting niche audiences and delivering press releases to major media outlets.

Both PrLeap and PRWeb are syndicated, which means your press releases are guaranteed to reach the media outlets that count. Keep in mind, publication is ultimately the decision of each news agency, which is why it is so important to trust your press release writing only to a qualified writer with a journalism background who knows how to meet AP Style standards for news writing, which is required by most U.S. news agencies as well as by PRLeap and PRWeb.

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Distribution costs are not included in ernstPR press release writing fees, and distribution is only available to clients whose press releases were written (or rewritten) by Liz.

PRWeb’s premium service is the only PRWeb option we offer/provide. The premium package’s SEO and targeting tools are not available in the less expensive options, which we consider a deal-breaker. PRWeb premium distribution costs $389

PRLeap has one price for its syndicated single press release distribution services, and its syndication, SEO, and targeting tools are top-notch. PRLeap’s premium distribution package costs $139 for one release.

Below are details of each service’s press release distribution services.

If you have any questions or need more information on our press release distribution policies, please fill out the contact form at the bottom of this page with your request. There is no consultation fee, Liz will be happy to provide you with more information, either by phone or email (your choice) at no cost.

Premium package highlights

Price: $389


• Ability to embed images that show your business, your merchandise, etc.

•  Ability to add a video to your releases

•  Personalized RSS feed within your release, so your readers can subscribe to news about you


•  Major search engines – Google, Yahoo!, Bing, etc.

•  Major online news sites

•  Premium news outlets such as USA Today, NY Times, Washington Post and more through the Associated Press

•  More than 250,000 PRWeb news subscribers and 30,000+ journalists and bloggers.

Targeted distribution: you choose 10 industries and 5 regions you want to reach.

•  Permanent hosting on

•  Link to your actual website within the release.

•  File attachments: add documents, photos, presentations, whatever helps you tell your story.

“•  ShareThis” makes it easy for readers to send your news to others through blogs, Facebook, Twitter, Pinterest, LinkedIn, etc.

 • Custom URLs for enhanced targeting and branding opportunities.

The Premium Package provides the most vivid multimedia experience for all your readers and has the broadest distribution of all PRWeb packages, getting your news to the web, blogs,  news sites, and in major national outlets through the Associated Press. On average, PRWeb premium press releases are picked up by 150 – 300 media outlets. You will receive a detailed analytics report on your press release one week after publication, so you can see where it went, who picked it up, etc. Request an example of a PRWeb analytics report by filling out the very brief contact form at the bottom of this page.

PRLeapStandard Package Highlights

Price: $139

All prleap press releases include:

Screen Shot 2015-11-16 at 7.59.52 PM prleap monthly and annual plans include:

Need more information about our press release distribution services? Fill in the form below and mention press release distribution in the message box. We’ll get right back to you!