A Marketing Plan Without a Blog is like a Car With no Wheels Blogging is the cornerstone of any of any effective marketing strategy. Blogging is considered an essential marketing tool among businesses in virtually every industry known to man, not the least of which is the real estate industry. I’ve written thousands of blogs for businesses and professionals in more than a dozen commercial fields over the years, and at least 60 percent of all the clients for whom I’ve blogged represented some sector of the real estate sphere. Real Estate people know their marketing, and they know that online viibility is key to their success. And there’s plenty of statistical data out there confirming the benefits of blogging.
Businesses that blog regularly receive 67 percent more leads than businesses that do not blog.
Marketing plans that prioritize blog content are 13x more likely to experience positive ROI (return on investment.
Companies that blog rack up 97 percent more links to their websites
Business blogging generates leads that cost, on average, 62 percent less than leads generated using outbound methods.
But just having a blog on your website doesn’t automatically guarantee dizzying levels of ROI and thousands of conversions. Publising one blog post isn’t going to generate thousands of conversions overnight. Successful blogging is fairly demanding and requires dedication to see rewards for your efforts. It calls for excellent writing skills, a keen understanding of search engine optimization (SEO), and it’s time-consuming. Keeping up with market analytics, customer analytics, and keyword and search term trends in order to create the kind of relevant, high-quality, content that not nlyeets search engine crawler criteria for ranking but also meets the needs of consmers who are looking for new, pertinent information.
Blogging is an art and an exercise in stamina that just so happens to be highly valuable for bsiness if it’s done right and your results are measurable.
Great blogging means consistently improving your content to match exactly what your customers and potential customers want to read.
But that pesky time crunch factor issue prevents many busy real estate professionals from reaping the benefits of creating and managing a successful blog. There just aren’t enough hours in the day. Here’s a secret that industy pros–including your competitors—who do have a robust blog cranking 24/7— reaping all the associated benefits: they all ooutsource their blogging.to a contract writer like me. A truly successful marketig plan in an mega-competitive industry like real estate must have, at its core, a high-quality, prolific, and consistent blog. Think of it like this: a marketing plan without a blog is like a vehicle wthout wheels. A lamp but no electricity. A locked door with no key. You get the idea. In today’s digital world a marketing plan witout a dynamic blog at its core is not going to serve your needs.
The cost of outsourcing content creation varies a great deal depending on who you hire and the quality of the writer. You don’t have to pay exorbitant fees for quality contemt if you find a great writer who prices their services competitively, like me. Of course, hirig a writer whose fees are temptingly low is probably a mistake. Seasoned, talented writers with all the necessaty bells and whistles –SEO expertise, data analysis skills, market research know-how, and keyword and search term research proficiency who are highly experienced and knowledgeable when it comes to writing for your industry or market niche aren’t going to be found in the bare bones price range. You do get what you pay for, after all. But the ROI you’ll experience with a great content writer will far surpass the writer’s fees. The ojective is to find a writer who offers a legitimate balance of top-quality content and reasonable fees. For instance, me!
Bottom line, hiring an experienced, top-of-the-line web content creator (like me) is your best shot at reaping the lead-generation and ROI benefits that outsourcing your blog content offer.
My obligation to you is to generate high-caliber content that drives results. Whether you need help developing a content strategy, writing a professional AP Style press release, performing market and keyword research, crafting search engine optimized content for your website or polished and professional blog content from a seasoned real estate journalist and copywriter, I’ve got you.
Savvy real estate professionals understand the value of informative, professionally written blogs tailored to their unique brand voice. I do the research to identify keywords and search terms trending among your target audience and create fresh, relevant content that increases your online visibility and boosts traffic to your website. All blogs are developed and crafted on your behalf according to your specifications. If you want ghostwritten content, you are credited as the content creator to promote your status as an expert in your niche or market, while I do the heavy lifting behind thescenes. You own the content once it’s produced as well.
What I bring to the table
More than 20 years’ experience as a professional journalist in the real estate industry, focusing on residential and commerical markets. Every blog I produce contains unique content so your copy isn’t buried the internet’s “content noise” vortex that sabotages so many content marketing campaigns. Since they’re always based on topics that the analytics tell us your customers are seeking, audience engagement is exceptional. My blogs are thoroughly researched, informative, intelligent, and–depending on your comfort level–contain touches of humor where it’s appropriate. Even still, a great blog needs expertsearch engine optimization (SEO)for the search engine crawlers to find it, evaluate it, and determine its ranking. This is how it reaches intended audiences. Above and Beyo
Areas of Expertise Residential Real Estate Rental property investing Commercial Real Estate High-denand amenities Market Research Real estate photography Real Estate Investing Real Estate Technology Landlord/Tenant Laws Flipping properties Financing Real Estate Marketing Smart Home Technology Home staging[/su_colum Property Management
See the Brilliant Results for Yourself Details
• Up-to-date market research • Up-to-date keyword and search term research • Blog topics developed based on top trending target customers searches for maximum traffic potential • Thorough search engine optimization (SEO) for maximum target audience reach and visibility • Each blog is approximately 600 –750 words, written with journalistic precision to deliver unique, relevant information and improve Google ranking
Search engine optimized blogging that boosts your online visibility
I deliver blog posts crafted to keep your web content fresh and on trend based on current search dara analysis among your potential customers. Professionally-written blog articles that are expertly search engine optimized are key to boosting your Google ranking, improving your online visibility, raising brand awareness, and driving traffic to your real estate website.
Search engine crawlers prioritize websites that consistently publish fresh content I develop unique content for each new blog I write, utilizing top trending keywords and search terms relevant to your business and market and derived from current data analysis. Strategies that combine expertly written custom content and search engine optimization are essential for achieving the best lead-generating results from your content.
Don’t waste your time or money on pre-written blog bundles Purchasing pre-written blogs in “discount bundles” will cost you in the long run. These boilerplate compositions offer a very poor return on investment. Not only are pre-written blogs likely to offer no new or relevant information, but the exact same content is being published by many other companies. All rhis duplicate content contributes significantly to the internet’s massive amount of content noise that search engine crawlers either ignore altogether or rank so low, they will never reach intended audiences. Search engine crawlers rank content according to relevance, quality, and originality. Stale copy with the same keywords and search phrases a a bazillion other content submissions won’t meet Google ranking guidelines, undermining your content marketing efforts.
Quality content that earns elevated search engine ranking and target audience engagement is unique, informative, relevant, and engaging. It also focuses on your market’s unique characteristics. The intenion is to create content that responds to questions that your potential customers are asking.
In competitive real estate markets, blogs and other marketing content with a hyper-local focus are effective for engaging active buyers and referring them to motivated sellers.
As a veteran real estate journalist and blogger, I have the knowledge and expertise to deliver expertly researched, professionally-written content that engages consumers who appreaciate a “good read.”
Ghostwritten blogs can be published under your name, which helps potential clients connect with and want to do business with you.I can also publish blog articles directly onto your WordPress, SquareSpace, Wix or other website platform blog and distribute them to your social media sites for an additional fee.
SEO CONTENT AUDIT
We start by performing a comprehensive website audit to idassess gaps and define areas of opportunity in order to identify the most effective keywords and phrases to reach your target customers and steer them to your website.
Editing and Proofreading
Included in my managed services packages, every blog artice deliered to you is fact-checked and edited thoroughly to ensure that it meets both your high standards and mine.
I curate content-sopecific stock photos for each blog I deliver unless you have photo assets you wish to use. .