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Search engine optimization (SEO): what is it?

Search engine optimization is a strategy to boost online visibility and make businesses stand out in online consumer searches among their competitors. SEO is a necessary element in developing successful content—whether it’s a blog, website content, or marketing copy.

In short, search engine optimization is a set of rules that must be incorporated into website content, blogs, and social media posts to make certain search engine crawlers like Google can find the content and make it discoverable to people searching for specific products and services or information. Solid SEO improves the content’s search engine rankings significantly; the higher the ranking, the more people will click on the link to your website or blog, increasing your potential for leads that convert.

In addition, SEO increases the value of your blog or website, making them more user- friendly, faster, and easier to navigate. search.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls designed to boost your content’s performance.

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Why is SEO important?

In today’s competitive markets, search engines serve millions of users every day who are looking for information on products and services. They’re looking for answers to their questions, solutions to their problems.

Any organization with a website, blog or online store can utilize SEO to attract those millions of users to their websites or blogs. By driving online traffic to their website, businesses generate more leads and potential customers. They’re growing their business and ultimately meeting their growth goals.

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Search engine optimization is essential because:

• The majority of search engine users are more likely to click on one of the top-ranking results pages (SERPS). The quality of the content and the SEO determine a website or blog’s ranking, and thus visibility. The aim is to take advantage of the SEO framework to attract visitors to your website or customers to your online store.

• Good SEO practices enhance the user experience and usability of a website.

• Users trust search engines and having a presence in the higher ranking search results for specific keywords increases the trust people place in your website.

• SEO benefits the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ and other social media channels.

• SEO is important for a website to run smoothly.

• SEO can give you an edge over your competition. If two websites are selling the same thing, the search engine optimized website is going to attract more customers and make more sales.


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