SEO leads have a 14.6% close rate; outbound leads have a 1.7% close rate.
SEO lead generation out-performs outbound leads by nearly 13%
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source: Search Engine Journal)
Today, search engines like Google have become the directory that consumers use to find what they want. Companies that show up on search engines can be compared to vendors100 years ago who roamed the streets calling out information about their products in an effort to get people’s attention. Whether your business is a physical store in town or an online marketplace, all businesses are found primarily online.
If you’re a business owner, instead of yelling about your products and services on the street, SEO (search engine optimization) provides the most effective means to connect with consumers who want what you offer. SEO simply means optimizing your web content so that it will be likely to show up in consumer search results on Google. The customers walking in the street are today’ SEO leads.
Why does this matter to businesses? In a nutshell, businesses that gain a good presence on Google and other search engines can get a significant amount of free traffic and well-qualified SEO leads that convert to customers.
Let’s say you run a plastic surgery practice that markets online. When you enlist the right strategies to signal your specialties to the search engines, you will be more likely to show up higher in their rankings. As you show up, you get more exposure to people searching for your type of procedures in your geographic area. These also happen to be the type of people who are more likely to become your patients, because you offer exactly what they’re looking for!
If you want to get started establishing SEO leads for your business, you may want to consider outsourcing the process. Outsourcing your SEO lead generation to a professional content creator with SEO expertise gives you a running start toward drawing qualified people to your website.
If you’re unsure about outsourcing and want to learn more about inbound SEO marketing, request a free consultation below:
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