March 15, 2017

Web content writing & development

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Disappointed with your web content marketing efforts?

Frustrated over Google ranking and conversions that fail to develop?

“Content Noise” could be sabotaging your content marketing strategy

Rise above “the content noise”  (click here)

High-qualty web ontent writing and ddevelopment by a seasoned professional.

Boost traffic
Target and engage your niche market or industry audience

Generate quality leads
Raise brand awareness and generate new leads

Boost online visibility
Elevate your search engine ranking for optimum online visibility

Present  a professional image
Make a great first impression among visitors to your website

Maximize ROI     
Grow and/or scale your business with a personalized content marketing strategy and experience your rising return on investment.

What is quality content? It’s information your customers need in order to form expectations and make intelligent buying decisions.

Successful web content is written to inform, educate, accommodate, and motivate people to take some sort of action, such as make a purchase, sign up for an account, download a free report, and increase brand awareness, Web content comes in a variety of forms. In addition to content published as part of a site’s primary web pages, web content also includes a consistent stream of fresh articles and new information in the forms of blog posts, social media posts, landing pages, press releases, promotional calls-to-action, product and service descriptions, images, videos, slideshows, podcasts, and more.

If you’re like many small businesses and professionals who feed content into a blog and social media pages regularly, you may be getting frustrated because you’re failing to see conversions or movement in your Google ranking. When the anticipated results aren’t developing, a lot of business owners become disappointed with their content marketing efforts, which isn’t unusual. Most believe content marketing should be easier than it is (it’s not–it’s hard work). Others believe their products and services should sell themselves (but consumers need to be aware of them before that can happen).

Content must be written for the consumers who search online by the millions every day for products and information to address a need they have. They aren’t looking for advertisements or sales pitches, and when those do show up in a potential customer’s search results queue, they find it irritating. The first search results to offer high-quality, informative, and relevant content matching the shopper’s keywords and search terms are going to engage them and motivate them to browse the business’s website to learn more. These are the targeted consumers who are very likely going to convert. This is how successful content marketing works, and when it’s created by a  seasoned professional who knows what they’re doing, businesses grow.  I routinely research search terms and keywords that are trending among my clients’ target audiences, and then develop content based on those trends that I know will both reach and engage potential customers.

The problem, at least in part, is a thing called “content noise” Too my companies are inundating the internet with low-quality content consisting of nothing more than filler and fluff in the mistaken belief that volume is the key to upping online visibility. But it’s not that simple, and this `irrelevant, unresearched, “filler” content that floods the internet every hour of every day is a big reason so many organizations aren’t seeing results from their content marketing efforts. When a new client comes to me complaining that, while he or she has consistently posted fresh content online as they’ve been advised to do,  they fear that the sheer volume of content—”online noise”— is burying their content. When a tsunami of it is published round-the-clock, people assume that it’s a needle in a haystack occurrence for anyone’s content to reach targeted consumers.

Consumers search for information that offers value. So much of the content they sift through in their online searches fail to provide the value necessary to capture audiences’ attention.

The key to success is to create that steady stream of fresh, relevant content that sets your organization apart from the noise. In fact, so much of the content clogging the internet is nothing more than rehashed information on topics that have already been done to death-–think of reading the same news article week after week in a variety of publications. While each article is written by a different staff writer, none of the information in any of the articles is new.

It’s also easy for audiences to spot noise because the content isn’t well written and doesn’t go into much depth. If they see noise even a few times in your company’s content, they’ll stop clicking on any search results involving your brand.

Businesses whose content marketing efforts don’t seem to be working need to take a hard look at the copy they’re putting out there. They may be writing what (seemingly) every other organization in their market niche or industry is writing about, which is usually what’s crippling their efforts. Successful content stands out from what everyone else is publishing. The last thing you want to do is what everyone else is already doing.

Businesses also need to come to terms with who they’ve enlisted to develop content. Anything less than an experienced, professional content writer with a track record for writing engaging copy as well as market research, consumer behavior, and SEO expertise is a costly way to economize–businesses that make this mistake usually don’t realize it until after their marketing efforts fail.

Content relevance rank

The relevance and quality of web content are measured by search engine bots; the best content earns a coveted elevated ranking in search results for related queries. This is no easy task, but the rewards are well worth the effort—the higher the content’s ranking, the higher the company’s online visibility, and the greater the volume of traffic generated to your website. Low-quality content disappears from search results, along with your profit potential.

Google algorithm: content quality enforcement

Bear in mind, Google’s algorithm also measures the content’s quality, including spelling, grammar, and sentence structure. Content containing errors sends up red flags and reflects badly on the source company. Google penalizes for these errors and relegates the offending company’s website to the bottom of the search results heap.

First impressions matter

Visitors to your website take just a few seconds to decide whether your site offers the products or information they’re seeking and whether it gives a professional and welcoming impression, which is important for earning consumers’ trust. If potential customers like what they see, they will stay on the site, browse, and potentially buy something. If their immediate reaction is negative for whatever reason, they’ll beat a hasty retreat and move on to other search results until they find a business website that is structured.

Content establishes a business’s online professional image

Additionally, not only does your website need to accommodate Google algorithm rules, it needs to accommodate customer expectations as well. In addition to presenting a professional and welcoming visual appearance, consumers want easy navigation, and informative, high-quality content. Effective content not only earns consumers’ trust, but it also helps establish the company’s professional reputation as an industry expert. A successful website provides content that visitors can review quickly and easily—content that guides them to the information, products, and services they’re looking for. Intuitive, expertly written, search engine optimized (SEO) content is critical to driving traffic to your website. In fact, web content that falls short of meeting high standards can actually hurt your business as well as the business’s reputation.

View enlarged infographicclick here to view magnified image

I know it’s been said to death, but content is king, According to Forbes, content will always be king. Some even say, emperor. And despite the fact that the world has been repeating it ad nauseam ever since, it rings truer today than ever before. Web content is integral to every business’s success. It has to be right. Enlisting a professional web content writer with SEO expertise is an investment in your organization’s short- and long-term performance.

Grabbing visitor attention and engaging your audience is a tall order. Developing, crafting, and optimizing great web content capable of achieving a company’s marketing goals is an exacting and time-consuming discipline that should only be entrusted to an experienced professional.

As a seasoned web content writer and developer with more than 20 years’ experience, I know how to develop and create professional, high-quality, personalized content, SEO’d for maximum search engine visibility. My specialty is writing content structured to achieve target customer engagement, client.brand-building, and conversions. Relevant, easy-to-comprehend, informative, and trafficable, I deliver content that also helps establish business owners as experts in their niche markets or industries.

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Market & Keyword Research

I leverage powerful market research and SEO tools to identify target audiences, trends, keywords and search terms currently trending in your specific niche market or industry. Armed with the most up-to-date data, I create keywords and search terms currently trending in your specific niche market or industry. From there, I craft informative, engaging content that reflects your organization’s corporate culture and establishes trust among target audiences. I examine your competitors’ .content marketing strategies as well—a competitive analysis can give your business an edge.

Content Search Engine Optimization

Developing, writing, and search engine optimizing high-quality content for your website, blogs, and social media pages are key to making them discoverable by search engine crawlers. The higher the ranking, the better your online visibility, which means target customers are more likely to find your site quickly in their search results. High ranking is prime real online estate for businesses today. Consumers go for non-advertisement search results with the highest placement to find content that most closely matches their keywords and search terms.

My Approach to Web Content Development

To deliver content that consistently meets the highest standards for both ranking and customer engagement, I use a 7-step checklist that ticks every box to ensure all expectations and objectives are met.to maximize the ROI of your marketing efforts. I guarantee delivery of timely, relevant, informative content that engages readers and reflects your company’s corporate culture.

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For more than 20 years, businesses and professionals have been leveraging my experience and expertise to craft their critical content. My reputation for excellence is built on a commitment to exceed expectations. From research to developing content strategies, to producing exceptional copy, I know what needs to be done to articulate a business’s message in ways that earn them trust, respect, visibility, and long-term traffic.

Research and analysis: the first step in successful content development Content marketing research begins with determining the highest-ranking keyword and search terms in your specific market niche or industry. Keywords and search terms are essential to effective search engine optimization. I identify your target audience and analyze consumer behavior trends related to the products and services most sought after in your market. I examine your competitors’ content marketing strategies to better understand what works and what doesn’t work and give your business an edge, I retrieve and review your online analytics reports to evaluate your website’s search engine ranking and determine what steps to take to immediately boost ranking, visibility, and audience engagement.

Content development for maximum ROI I begin developing content based on the research and analytics findings. In order for businesses to grow and scale in today’s digital marketplace, the marketing content that represents them must be articulate, engaging, customer-centric, expertly targeted and optimized, and it must flow seamlessly. I write content that responds to search terms consumers use most to get the information they need. Your content must appeal to both general readers and industry insiders to gain the level of credibility that successful businesses enjoy. Anything less than professional, polished, reader-centric copy can reflect poorly on a business and hurt its marketing efforts irreparably.

Content search engine optimization for online visibility
At least once per month, I examine your search engine analytics reports to see if any strategic changes need to be made. I review your website content and refine it to best meet ever-changing optimization standards and retain search engine crawler ranking. At least two to three times weekly, I add new content in the form of blogs and social media posts to further maintain search engine ranking as well as a steady stream of traffic and new leads. New, fresh content is developed according to search terms and trends that are currently most sought-after among target customers.

The  best content developers The best content developers are not only skilled writers in a wide range of topics and disciplines—business writing, engaging blog writing, website content that sells your products and services, journalism, copywriting, and so forth—they also have a strong working knowledge of digital marketing strategies, search engine optimization technology, and consumer behaviors. Inexperienced writers and those who aren’t passionate about the work aren’t going to achieve the company’s goals. With so many businesses catering online to consumers, your content writer must know how to produce copy that is relatable and elicits customer trust.

Make a good first impression: think of your website as your online lobby
Today’s consumers need to feel a connection to a business, and your web content plays a crucial role in determining the first impression your organization makes when visitors find you online. Think of your website as your office lobby. People visiting for the first time form an impression of the business based on the professional aesthetic of the environment, their ability to find what they need quickly, and the quality of service. They come to a business because they want or need a product or service, or they’re looking for information on those products or services. Your web content serves as your internet lobby. It should offer the information customers seek and encourage them to stay, browse, or make a purchase. If they don’t feel an immediate connection for whatever reason, they simply move on to the next business website in their search results.

Effective content developers understand consumer behavior and the importance of maintaining client-centric content that establishes a loyal customer base. They know how to cultivate an inviting company brand and communicate that brand to consumers, a key strategy for achieving great results. Great content not only boosts a company’s online visibility, but it also entices customers to keep returning and doing business with that business. Ultimately, hiring a great content writer more than pays for their fees in ROI dividends generated.

A multi-skilled professional can provide a business with content that covers all bases–social media, blogging, dynamic website page content, press releases, market research, research for educational blogs and articles that appeal to consumers looking to learn more, an instinct for identifying up-and-coming market trends, and the all-important search engine optimization savvy that result in marketing success.

An added perk, I am able to accommodate all applicable compliance and regulatory standards for marketing content. In some areas, particularly financial, legal, and medical, the content writer hired has an obligation to understand the specifics of regulatory compliance in each client’s professional field.

Motivate your target customers to visit your website and blog, and to keep coming back for more engaging and informative content. Content–blogging and social media sharing included–is key to establishing consumer trust and building a loyal customer following. These are the consumers who will return to your business repeatedly over the years for products and services. They’ll also recommend your company to friends and family,

Contact me today to discuss your web content needs and goals. I happily provide free consultations, offer pricing options to fit your budget, and recommend options for content marketing strategies that are personalized to your business’s unique needs. All content is customized to meet the business’s distinct objectives.

Content that cuts through the noise.

Increase your traffic. Attract more leads.

Request a free consultation today

Web content writing & development   content noise  internet noise
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